RollWorks Launches Sales Insights to Drive Marketing and Sales Alignment for Account Prioritization of Sales Outreach
SAN FRANCISCO, June 30, 2020 /PRNewswire/ -- RollWorks, a division of NextRoll, Inc., today announced the launch of Sales Insights. The new product in the RollWorks Account-Based Platform identifies statistically significant spikes of account-based activity - like website engagement and advertising click signals - and then surfaces alerts directly in Salesforce and via daily email digests delivered to sellers.
A proprietary data science model identifies increased, notable engagement each day within a short, rolling window for each account. Engagement spikes are then routed to the appropriate seller inside of their Salesforce CRM complete with account-based metrics, account fit-score and drill down to specific activity for key buyers within an account.
"The promise of ABM is that Marketing and Sales teams are aligned on focusing together on the accounts that matter to their business. Imagine a rowing boat with eight rowers facing the same direction and rowing powerfully together in unison. Unfortunately, the reality for most businesses today is that marketers and sellers are facing in many different directions in this metaphorical boat and rowing at different tempos and their oars are clashing," said Robin Bordoli, president, RollWorks. "With Sales Insights extending the RollWorks Account-based Platform we're helping marketers and sellers row powerfully together in the right direction, by giving sellers timely, relevant and actionable information for more efficient sales outreach to the accounts that matter."
RollWorks Sales Insights includes:
RollWorks Sales Insights is currently available to customers on the RollWorks Account-Based Platform who have Salesforce Sales Cloud Enterprise, Unlimited, Developer, Performance, or Professional editions. To learn more, visit: https://www.rollworks.com/sales-insights
RollWorks, a division of NextRoll, Inc., offers ambitious B2B companies an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by proprietary data and machine learning, RollWorks' solutions address the needs of organizations large and small —from those with best-in-class ABM programs to those just beginning their exploration. By empowering teams to identify their target accounts and key buyers, reach those accounts across multiple channels, and measure program effectiveness in their system-of-record, RollWorks is an indispensable platform for marketers and sellers who believe that an account-based approach is just good business. To learn more visit www.rollworks.com.
View original content to download multimedia:http://www.prnewswire.com/news-releases/rollworks-launches-sales-insights-to-drive-marketing-and-sales-alignment-for-account-prioritization-of-sales-outreach-301085490.html
SOURCE NextRoll Inc.