Weav Music Launches First Personalized Audio Workouts for Runners
Weav Music, the audio innovation lab helmed by Google (News - Alert) Maps co-founder Lars Rasmussen and marketing visionary Elomida Visviki, today announced the industry's first audio workout technology that adapts both music and voice coaching to a runner's location and performance in real time. Trainers can now record detailed running classes that include live duration and pace cues, and vary in length and content based on the runner's pace. The new voice technology is included in Weav's fitness-focused adaptive music platform, which dynamically remixes music from 60-240 bpm to match an individual's movement without altering the integrity of a song.
A selection of running workouts built with the new technology is now available in the showcase Weav Run app, and the technology is available for license by fitness companies. A demo of the workouts can be found at https://vimeo.com/433776980.
"We built Weav to change the way we enjoy recorded music. When your favorite song syncs to your steps -- the moment you're running, dancing or playing a video game -- the listening experience is transformed into something more powerful and intense. And it makes exercise a lot more fun," said Visviki, Weav's Co-Founder and CEO. "We've used the same innovative techniques to take audio workouts to a new level by matching the trainer's instructions to the runner's performance on the fly. A dynamic playback combined with adaptive audio techniques allow your favorite instructor to guide you through the workout based on your personal performance. It's like having both the band and the coach running with you, enouraging you to go further, faster."
"Instructor-led, music-driven online workouts have become increasingly popular, especially during the COVID-19 pandemic and the resulting gym closures. But today's audio workouts are limited to pre-recorded voice instructions and static background music that sound the same for every person, every time," explained Lars Rasmussen, Weav's Co-Founder and CTO. "Using Weav's technology, a trainer can create a unique workout experience including distance-based intervals, live duration and pace audio cues in their natural voice, and other novel personalizations. And of course, our adaptive music automatically syncs to the runner's feet so every step lands on the beat."
Fitness Companies Can Create Dynamic Audio Workouts
With Weav Run Workouts, instructors record classes in nearly the same way they do today, but the workout engine plays back their instructions dynamically based on the runner's pace and movement. Instructors can record pace and distance cues specific to each class, and specify a set of statistics and personalized messages to present to runners during and after their runs, all to encourage better performance. In addition to time-based intervals, trainers can also include distance-based intervals that runners can complete in their own time. This isn't possible in apps limited to static audio because each athlete must complete the workout in the exact same amount of time.
Workouts also include Weav's breakthrough adaptive music technology. Runners can choose their own music from Weav's library or let the app choose it for them. As they run, the tempo of the songs automatically changes with the runners' movements to stay perfectly in sync with their steps. Weav also lets runners change, shuffle, and skip through songs, without interfering with the coach's instructions.
Selection of Running Workouts Now Available in the Weav Run App
Kelly Roberts, a fitness coach who was named by Women's Running Magazine as one of 20 women who are changing the sport of running, is the first instructor to develop audio workouts using Weav's new technology. Her workouts range from short interval training to longer endurance runs and can be found in the Weav Run app.
"I can't personally work out with hundreds of runners every day, but with Weav, I can be the voice in someone's ear encouraging them at the exact moment they need it, based on their run that day," said Roberts, who is the creator of the Badass Lady Gang, a platform and movement dedicated to redefining what strength looks like. "Together, we've created guided workouts that build strength and endurance for runners of all athletic levels. But most importantly, we're helping runners have more fun. I'm incredibly excited to be the first RRCA certified running coach to deliver workouts in the new format!"
About Weav Music
Co-founded in 2015 by Visviki and Rasmussen, Weav Music is ushering in a new era in recorded music. The Brooklyn-based lab's proprietary technology personalizes the experience of listening to music by adapting a recorded song in real-time, to match a listener's activity -- seamlessly remixing energy, structure, and crossfades while preserving quality and artistic integrity. The result is truly bespoke playback with unprecedented applications in fitness, sports, dance, gaming, AR/VR, and any other area where music can enhance an individual's experience. Weav has already made waves by producing adaptive tracks by top artists via licensing deals with both major and indie labels. Weav is backed by Peloton, King River Capital and others. More information can be found at www.weav.io.