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SVP Worldwide Sets a New Industry Standard with Their Stitch Application Program
[June 29, 2020]

SVP Worldwide Sets a New Industry Standard with Their Stitch Application Program


LA VERGNE, Tenn., June 29, 2020 /PRNewswire/ -- SVP Worldwide, the owner of the SINGER® sewing brand, launched its new Stitch Application Program. The Stitch Application Program is designed to enhance consumer creativity by showing them what can be done with stitch applications as opposed to stitch-count by setting a new industry standard for transparency and consumer education. 

Almost 170 years ago, it started with a stitch, but we think a stitch represents something much more. We developed a way to help consumers better understand "Stitch Count" by introducing "Stitch Applications," allowing sewists of all levels, including the new to sewing consumer, to seek inspiration and education for what can be done with their machine, beyond just knowing the number of stitches.

"We are excited to launch Stitch Applications. We feel the need to clear confusion on Stitch Count. Consumers are interested in how many stitches are offered on machines but are more inspired by what can be done with the stitches than by focusing on the number itself. By setting this new standard within the industry, we hope to engage and make it easier for the new-to-sewing consumer to purchase the machine that is right for them and learn how to use the stitches," states CMO, Dean Brindle.

A Stitch Application is a sewing technique with a given stitch selection. Many stitch selections have a wie range of possible sewing techniques, while others support one, or a few techniques. Stitch Applications describe the full range of possible sewing techniques you can achieve with your machine and its accessories to empower your creativity.



As we roll out our Stitch Application Program, we will focus on key terms and consistent messaging for our mechanical and entry-level computerized machines to optimize the sewing experience:

  • Establish a clear definition for Stitch Application and outline what can be achieved with each Stitch Application type on our machines, including notifications when additional accessories are required. 
  • Offer consumers complete transparency and access to the methodology used via a dedicated page on SINGER.com.
  • Within that page, we will publish an illustrated guide to visually summarize Stitch Applications tied to each stitch type, inspiring consumers to create and get the most out of their machine and its accessories.

ABOUT SINGER®


For almost 170 years, the SINGER® brand has been synonymous with sewing. From Isaac Singer's patent on the first consumer sewing machine in 1851 to the world's first cloud-based sewing ecosystem in 2015, the spirit of practical design and creative innovation that characterized the brand from its beginning continues today. From fashion to home décor, embroidery, and quilting, we are committed to growing and developing SINGER® products for sewists of every level. 

ABOUT SVP Worldwide

SVP Worldwide, doing business through SVP-Singer Holdings, Inc. and its affiliates, is the world's largest consumer sewing machine company, accounting for approximately one out of every three sewing machines sold globally. The company and its three iconic brands - SINGER®, PFAFF®, and HUSQVARNA® VIKING® - have collectively delighted consumers for over 450 years. These premium brands and products are regarded as the choice for serious sewers and novice crafters. 

Media Contact: Lori Tesoro, lori.tesoro@svpworldwide.com

Cision View original content to download multimedia:http://www.prnewswire.com/news-releases/svp-worldwide-sets-a-new-industry-standard-with-their-stitch-application-program-301085102.html

SOURCE SVP Worldwide


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