MetaCX Launches B2B Customer Lifecycle Platform to Transform Supplier/Buyer Relationships for a Performance Economy
MetaCX, the pioneer in a new outcomes-based approach for managing the customer lifecycle, today announced the launch of the MetaCX platform, the first collaborative B2B customer lifecycle solution that ensures transparent, value-based alignment between suppliers and buyers. After two years of research and development, and more than half a billion customer events processed with 18 early customers, MetaCX debuts at a time when the traditional subscription economy must give way to a new performance economy, where suppliers and buyers transparently collaborate to achieve desired outcomes.
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MetaCX supports the entire revenue cycle (Graphic: Business Wire)
"The subscription economy was an important first step toward aligning suppliers and buyers, but true alignment only comes with clear, unmistakable proof of value, which has been elusive until now," said Scott McCorkle, founder and CEO of MetaCX. "MetaCX is proud to be an innovator in the next phase of this evolution - from relationships based on subscriptions to relationships based on performance that both suppliers and buyers can see."
MetaCX transforms how suppliers and buyers collaborate and win together. By creating shared spaces that allow suppliers and buyers to define and measure target outcomes, MetaCX helps align sales, success and delivery teams around measurable value. The result is better trust and transparency, which translates into higher win rates, larger deals, and longer, more profitable customer relationships.
A Collaborative, Connected, Resilient Revenue Cycle
MetaCX is the first and only collaborative platform to manage every stage of the revenue cycle:
"Ensuring that our customers are achieving outcomes is how we execute on retention being the new acquisition," said Kevin Vanes, VP client strategy at Terminus. "MetaCX is helping operationalize our 'Path to Value' strategy to achieve our vision for making the customer experience truly collaborative across the entire lifecycle."
Why It Matters
As companies experience substantial business impacts from the COVID-19 pandemic and growing economic uncertainty, they are reevaluating all non-mandatory spending; in order to make the cut, software subscriptions and new purchases must show measurable value. In a move that accelerates the tren toward digital transformation and value transparency, enterprises are urgently calling on SaaS (News - Alert) and digital suppliers to prove that they can deliver what is promised to earn their trust.
This new normal is rapidly challenging the subscription economy. Historically,
"Systematically improving customer experiences to build durable, mutually beneficial customer relationships requires a fundamentally different approach," said Nicole France, VP and principal analyst, Constellation Research. "Most CRM systems, and the companies that use them, shape their processes around leads, accounts and opportunities. While this may incorporate the needs of sellers, it doesn't reflect the priorities or expectations of customers - especially once a deal is signed. A system organized around the ongoing relationship, rather than deals, and supported by an event-driven architecture triggered by customer actions has the potential to revolutionize customer relationship management."
Defining the Future of Enterprise Software Architecture
MetaCX is built on a revolutionary event-based architecture that's designed for speed, scale and performance. The platform is based on a complex event processing engine called CXReactor and a data integration layer that allows organizations to instrument data from virtually any endpoint, including product analytics tools like Pendo and Mixpanel, CRM platforms like Salesforce and HubSpot (News - Alert), and data pipelines including Segment and Snowflake.
MetaCX organizes all of this data around the specific business outcomes that customers seek to achieve, providing the first real-time view into actual SaaS business impact. This helps create the transparency and trust necessary for lasting supplier/buyer relationships.
In late 2018, MetaCX announced $14 million in early funding led by Upfront Ventures with participation from Indianapolis-based High Alpha. More recently, MetaCX announced its appointment of former Pendo CMO and Gartner (News - Alert) chief of research Jake Sorofman to the role of president. MetaCX is actively in use by more than a dozen early customers, including notable SaaS companies and a Fortune 500 industrial IoT leader.
Free Public Webinars
MetaCX will mark its official launch with two free public webinars in the month of June:
June 17 at 2 p.m. ET/11 a.m. PT: "Transparency and Trust in Sales: The Gateway (News - Alert) to Revenue Acceleration" - a virtual panel discussion in partnership with Modern Sales Pros, featuring Todd Caponi, author of "The Transparency Sale"; Jake Sorofman, president of MetaCX; and Taylor Johnston, director of customer success at SalesLoft. Register here.
June 25 at 2 p.m. ET/11 a.m. PT: "An Introduction to Outcomes-Based Selling and Success," a webinar in partnership with Revenue Collective, featuring Paul Henderson, author of "The Outcome Generation: How a New Generation of Technology Vendors Thrives Through True Customer Success"; and Dave Duke, co-founder and CCO at MetaCX. Register here.
MetaCX is the innovator of a new outcomes-based approach for managing the entire customer lifecycle by transforming how suppliers and buyers collaborate and win together. By creating shared spaces that allow suppliers and buyers to define and measure outcomes, the MetaCX Platform helps align sales, success and delivery teams around real business impact that customers can see. Headquartered in Indianapolis, MetaCX has raised $14 million from Upfront Ventures and High Alpha and is led by former executives from Salesforce, ExactTarget and Pendo. For more information, visit https://metacx.com/, connect at LinkedIn and follow the company on Twitter (News - Alert) @metacx.
All brand names and product names are trademarks or registered trademarks of their respective companies.
Tags: MetaCX, Scott McCorkle, Jake Sorofman, SaaS, sales, customer lifecycle, CRM, RevOps, revenue operations, CX, customer experience, supplier, buyer, digital transformation, performance economy, digital services, CRO, chief revenue officer