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INUVO IntentKey Identifies Contactless Auto PurchasersLITTLE ROCK, Ark., June 10, 2020 (GLOBE NEWSWIRE) -- Inuvo, Inc. (NYSE American: INUV), a leading provider of marketing technology, powered by artificial intelligence that serves brands and agencies, today announces how the IntentKey can identify auto shoppers who have signaled an interest in a contact free shopping experience. Online car shopping has become increasingly popular as the resources available to consumers provide more options, greater price transparency, the elimination of stress associated with negotiations and generally, the convenience of a home shopping experience. Consumer health safety concerns related to COVID-19 is influencing manufacturers towards a more end-to-end digital shopping experience for their products. The IntentKey AI technology has been able to identify audience signals that potentially indicate both a concern related to Covid-19 and consequently, an interest in a safer shopping experience. The IntentKey has the ability to associate various audience signals and as a result predict intent. This AI can interpret tens of millions of signals simultaneously, grouping for example signals related to safety within the context of social distancing and online car buying such that the correct audience can be directed towards their desired online experience. For this use case, the technology can differentiate between shoppers who are looking for a contactless versus traditional shopping experience, helping drive leads through the appropriate sales funnels for dealerships. “An increasing number of dealer groups are integrating online sales platforms into their websites,” said Tristan ameron, VP of Sales & Account Management. “Those who can drive leads through the appropriate eCommerce funnel will be best equipped for success. The IntentKey is agnostic and can therefore partner with any contactless sales platform to help drive engagement.” Cameron noted “These are exciting times for Inuvo. We’ve had tremendous success in driving leads to dealerships for some of the top auto brands. Now that we can model and drive actual online sales, our solution will be more impactful than ever before.” About the IntentKeyTM About Inuvo Safe Harbor / Forward-Looking Statements Inuvo Company Contact: |