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Wunderman Thompson Launches COVID-19 Risk, Readiness & Recovery ApplicationNEW YORK, May 21, 2020 /PRNewswire/ -- While many states are still on lockdown, some have opened up and overall businesses are working through planning their COVID-19 road to recovery. In an effort to provide brands and organizations insights for decision-making amidst the COVID-19 pandemic, Wunderman Thompson has launched a powerful interactive application powered by their Identity Network of human insights and IBM's Watson Machine Learning, to provide a comprehensive view of COVID-19 impacts on communities to help identify and activate steps to support businesses as they navigate the road to recovery. Built at the intersection of health and economy, this Identity Network application connects the health, transactional and demographic data from Wunderman Thompson's Identity Network with publicly available Covid-19 data to create a daily updated, county level view of communities and populations. This initial public view provides meaningful visibility to begin to inform recovery strategy, communications, timing (by location) and activation decisions around programming to accelerate business recovery. The three areas of the application focus on Health Conditions, Covid-19 and Census (Risk), Health Support within Communities (Readiness), and the Impact of Covid-19 on the Economy (Recovery). The human-insights fueled application was built to inform market level actions and can be broken into further categories, as outlined below:
"Wunderman Thompson combines the full range of the Watson capabilities and tool chain with its vast data streams to create a unique view into a critical aspect of the recovery – and in a manner that protects individual privacy and data ownership" said Seth Dobrin, Chief Data Officer and Vice President, IBM. "This is a great example of how the Watson tool chain can be applied to accelerate insights and rapidly turn them into valuable solutions for our clients."
"We are thrilled to have teamed up with IBM Watson as a part of our Identity Network supporting this business-critical application. We are providing guideposts for decision-making in a place none of us have ever been before, and we are encouraged by the support we are providing our clients across varying sectors. We are certain this will help our clients build and activate localized recovery plans, as we all look forward to recovery for our businesses and our communities," Michael Murray, President Data Products and Chief Product Officer, Wunderman Thompson Data. For more information, please visit https://covid19.WundermanIdentityNetwork.com About Wunderman Thompson We are 20,000 strong in?90 markets around the world, where?our people bring together creative storytelling,?diverse perspectives, inclusive thinking,?and highly specialized?vertical capabilities,?to drive growth?for our clients.?We?offer deep expertise across the entire customer journey, including communications, commerce, consultancy, CRM,?CX,?data,?production?and technology. Wunderman Thompson is?a?WPP?agency?(NYSE: WPP).???? For more information,?please visit us at ?www.wundermanthompson.com?and?follow?Wunderman Thompson on our social channels via Twitter, Facebook, LinkedIn, and?Instagram.? About IBM Contact:
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