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Cision Launches Article-Level Data, Allowing Communicators To Further Understand How Audiences Consume Earned MediaHONG KONG, May 21, 2020 /PRNewswire/ -- Cision, today, announced significant improvements to their industry leading Impact solutions. The new features allow granular reporting of true-reach at an individual article-level, enabling communicators to better identify journalists and publications, craft more relevant stories, conduct market research, and measure their efforts using the same performance benchmarks as owned and paid media. The data- which is available for millions of publications- is now included in Cision Impact, Cision's industry-leading audience and attribution technology. Learn more about article-level data and the benefits for PR professionals here.
Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8729751-cision-article-level-data-earned-media/ Article-level data, which builds on exclusive audience and attribution technology, enables communicators to precisely understand which journalists and publications perform best with their target audiences. By combining article readership with audience demographic, firmographic, and engagement data, communicators can adopt a data-driven, systematic approach to their PR and comms functions. "Cision continues to add unique and innovative new solutions to our award-winning end-to-end communications platform. Cision Impact article-level audience data helps PR professionals to build a more effective media strategy and measure earned media success," said Brendon O'Donovan, Head of Global Product Marketing at Cision. "From targeting journalists and crafting campaigns to measuring pickup and coverage, article-level data can be leveraged at every stage of the communications workflow, and we're thrilled to provide this new offering to our customers." Cision's article-level viewership data provides:
Article-level data is now available in the Next Generation Communications Cloud for all Cision Impact customers. To learn more, please visit www.cision.com. About Cision Media Contact: Photo - https://photos.prnasia.com/prnh/20200521/2810545-1-a SOURCE Cision |