New Amazon Ad Reports and Campaign Structuring Now Available Only From Sidecar
PHILADELPHIA, May 14, 2020 /PRNewswire/ -- Sidecar continues to cement its leadership position in helping retailers bolster their Amazon Advertising approach. The company has enhanced its Sidecar for Amazon solution with exclusive new capabilities that drive more custom ad campaign structuring and reporting otherwise unavailable from the Amazon ad platform.
Sidecar for Amazon is powered by advanced AI and natural language processing. The solution helps retailers apply data-driven strategies and proven best practices to drive significant revenue from Amazon Sponsored Products, Sponsored Brands, and Display Ads. Sidecar's technology automates manual management, streamlines reporting, and leverages the company's marketing expertise to unlock new opportunities for retailers on the Amazon Advertising platform.
Retailers and brands have seen measurable gains in performance and profitability on Amazon ads since Sidecar debuted its solution last September. Sidecar customers on average realize increases in ad (67%) and marketplae (13%) revenue, while boosting conversions by 12% and lowering ACoS (Advertising Cost of Sale) by 20%.
Additionally, many retailers that have adopted Sidecar for Amazon in the past eight months have also adopted other Sidecar solutions to drive cohesive, cross-channel digital marketing strategy across search, social, and marketplaces. These use cases have continued to attract the retail industry's attention.
New features and capabilities in Sidecar for Amazon include:
"Sidecar is on a path to accelerate the timeline by which retailers have access to critical features that make Amazon Advertising viable for their business," said Mike Perekupka, Senior Product Manager for Sidecar. "It's no secret that Amazon represents a massive revenue opportunity for many retail businesses, yet its ad platform remains nascent. Retailers and brands are anxiously seeking ways to increase the platform's robustness, and we are directly addressing those needs."
Sidecar for Amazon complements the company's line of cross-channel solutions, which includes support for shopping and paid search campaigns on Google and Bing, as well as ad campaigns across social platforms, including Facebook and Instagram.
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