New MindTickle Data Illustrates Exponential Increase in Demand for Online Sales Enablement and Readiness
SAN FRANCISCO, May 12, 2020 /PRNewswire/ -- MindTickle, the leader in Sales Readiness technology, today released usage analysis and insights from the MindTickle Sales Readiness platform, indicating a strong demand for online enablement, skills development, microlearning and coaching to support remote readiness. With over 66% daily active user growth from March through April among various industries and 75% new readiness and enablement modules published, organizations are equipping customer-facing sales teams with the knowledge and skills required to be successful in the "new normal".
As the world went into lockdown, MindTickle tracked the following applications usage trends from February to March:
MindTickle also tracked the following industry-specific usage in the same timeframe:
"Every organization regardless of their industry is taking advantage of MindTickle to drive customer-centricity in their customer-facing reps," said Deepak Diwakar, chief technology officer at MindTickle. "MindTickle is a trusted and relevant solution allowing companies to quickly pivot their strategy to enhance the readiness of their customer-facing teams -- all virtually and remotely. Across the board, we've seen dramatic increases in skills development activities, from video coaching and role-play to task evaluation and voice over PowerPoint. Many are providing more bite-sized content for just-in-time, just-in-context microlearning. They're leveraging more coaching activities to help reps adapt their own skills and approaches to engaging with prospects and customers. We're here to support our customers and look forward to continuing to serve them as we all navigate the new normal."
As shelter in place mandates continued from March through April, some longer-term trends began to appear:
"It is more important than ever for organizations to consistently deliver the 'right' message to effectively engage customers and prospects, while executing on task, whether in a web conference, email or phone call," said Gopkiran Rao, chief strategy and marketing officer at MindTickle. "As companies adapt to the new normal, a platform for virtual enablement and training that incorporates a systematic approach to ongoing readiness is no longer optional -- it's mandatory. Some companies have needed to retrain their customer-facing teams that have traditionally engaged with customers in-person and face-to-face, to be more effective in using teleconferencing and engaging customers in digital real estate -- screens measured in square inches. Others are accelerating plans they had already had in place and reacting to a renewed sense of urgency in assessing and addressing the competencies and capabilities of their teams."
MindTickle provides a comprehensive, data-driven solution for sales readiness and enablement that fuels revenue growth and brand value for dozens of Fortune 500 and Global 2000 companies, and hundreds of the world's most recognized companies across technology, life sciences, financial services, manufacturing and service sectors. With purpose-built applications, proven methodologies, and best practices designed to drive effective sales onboarding and ongoing readiness, MindTickle enables company leaders and sellers to continually assess, diagnose and develop the knowledge, skills, and behaviors required to effectively engage customers and drive growth. MindTickle has been recognized by leading industry analyst and research firms and has been ranked on G2's Best Software 2020 lists as the #1 Enterprise Software Product and the 5th ranked software product for sales. For more information visit www.MindTickle.com or find us on LinkedIn, Facebook and Twitter.
CONTACT: Public Relations at MindTickle, email@example.com
Keynote Roundtable Discussion
Get Your Factories Connected -- Fast!