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First-of-Its-Kind Industry Survey Identifies the Digital Experience Wants and Needs of App Dev, Web and Business Leaders Worldwide900+ decision makers understand the imperatives of digital experience, yet the majority have cancelled or postponed projects; Progress identifies those triggers and how to overcome them BEDFORD, Mass., April 28, 2020 (GLOBE NEWSWIRE) -- Progress (NASDAQ: PRGS), the leading provider of application development and digital experience technologies, today announced the results of its 2020 digital experience survey, “Digital Experiences: Where the Industry Stands.” In this first-of-its-kind survey, Progress gleaned insights from more than 900 app dev, web, marketing and business leaders around the world, to get a greater indication of their priorities surrounding digital experience. The findings can be viewed here. Based on a series of 30+ questions, the survey findings indicate that businesses see digital experience as a growing priority and a key to their success, with execution requiring a more integrated approach across development, IT and business users. A sample of findings include:
While many respondents understand the importance of these initiatives, 53% of enterprises are struggling and 90%?of the 900+ respondents have cancelled or delayed digital experience projects in the last 12 months, citing everything from lack of communication, to resource constraint, to executive buy-in. Details on tese blockers as well as a comparison of results from our 2016 survey, “Are Businesses Really Digitally Transforming, or Living in Digital Denial?,” are available in the report. “We took on this research because digital experience is crucial to any business, a key driver of digital transformation, and we wanted to get a sense of exactly where larger organizations are in their planning versus execution,” said Mark Troester, Vice President, Strategy, Progress. “The high response volume indicates that the interest is strong, but with any major undertaking there are impediments. The goal of our research is to help organizations wade through the noise, determine the best course of action and to provide a resource to draw on the experiences of other industry leaders.” Progress provides everything needed to design, build, deploy, run and manage digital experiences effectively across channels and touchpoints. Progress enables developers to quickly deliver new technologies and empowers marketing self-service to optimize the customer journey, with minimal risk and complexity. As the core of our Digital Experience Platform, Progress Sitefinity™ makes it easy for marketers and developers to deliver compelling, multichannel user experiences by integrating apps, content and enterprise data for consistent, seamless delivery of personalized experiences to end-users, worldwide. The survey was administered by Insight-Avenue, a third-party research consultancy in the U.K., and ran from November-December 2019. Respondents were decision makers in web development, application development, marketing and digital business at medium to large companies throughout North America, Central and South America and Europe. Additional Resources About Progress Progress is a trademark or registered trademarks of Progress Software Corporation and/or one of its subsidiaries or affiliates in the US and other countries. Any other trademarks contained herein are the property of their respective owners. Press Contacts: A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/51c7cb2a-065f-4b19-a35c-eb82d05c6a47 |