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Leading Telecommunications Provider, Telefónica, Increases New User Retention by 50% Using SwrveSwrve, the leader in mobile marketing and customer engagement, announced today that Telefónica, one of Europe's largest telecommunications providers, has used Swrve to increase retention by 50%, boost existing app user engagement by 40%, and inspire valuable app user activity across their mobile campaigns for the Smart Wifi app. With over 300 million customers across 17 different countries, Telefónica (News - Alert) needed a solution that was dynamic enough to help deliver individualized experiences that were relevant to each user, and help them lift their app ratings in the process. "Your best telecom experience is going to be a triple threat of speed, convenience, and value. Swrve helps us make that a reality with real-time relevance," said Malik Samjee, Head of Analytics and Business Intelligence at Telefónica. "We're amazed by the difference it makes in the timeliness, value, and personalization of our messaging. We could not have hit our engagement goals without the sophistication and depth of Swrve's AI, targeting, and live data streaming across SDKs and customer channels." With Swrve, Telefónica can send hyper relevant messages that advance customer experience (CX), optimize engagement, and drive high-value interactions in real time across channels. Swrve helped Telefónica achieve the following results:
For more information see the full case study with Telefónica here. About Swrve Swrve is the leading mobile marketing and customer engagement platform helping leading enterprises achieve real-time, relevant customer engagement that drives measurable business value. World leading brands such as Verizon (News - Alert), Sony Pictures, NETGEAR, Three UK, Telefónica, and Woolworths Ltd., use Swrve to identify, predict, and anticipate the needs of customers with real-time behavioral data across mobile, web, and TV apps. Learn more at swrve.com or follow us on Twitter and LinkedIn. View source version on businesswire.com: https://www.businesswire.com/news/home/20200220005110/en/ |