TMCnet - World's Largest Communications and Technology Community



Web Analytics Market to Reach $10.73 Bn, Globally, by 2026 at 19.3% CAGR: Allied Market Research
[February 12, 2020]

Web Analytics Market to Reach $10.73 Bn, Globally, by 2026 at 19.3% CAGR: Allied Market Research

Surge in shift to data driven businesses, rise in marketing automation, and growth in demand of mobile analytics boost the growth of the global web analytics market

PORTLAND, Oregon, Feb. 12, 2020 /PRNewswire/ -- Allied Market Research published a report, titled, "Web Analytics Market by Deployment (On-premise and Cloud), Application (Social Media Management, Targeting and Behavioral Analysis, Display Advertising Optimization, Multichannel Campaign Analysis, Online Marketing, and Others), and End User (Banking, Financial Services, & Insurance (BFSI); Retail; Healthcare; Government; Travel & Hospitality; IT & Telecommunications; Media & Entertainment; and Others): Global Opportunity Analysis and Industry Forecast, 2019–2026." According to the report, the global web analytics market garnered $2.63 billion in 2018, and is estimated to reach $10.73 billion by 2026, growing at a CAGR of 19.3% from 2019 to 2026.

Allied Market Research Logo

Drivers, restraints, and opportunities-

Increase in shift to data driven businesses, surge in marketing automation, and rise in demand of mobile analytics fuel the growth of the global web analytics market. On the other hand, data privacy and cyber security, and shortage of skilled labor impede the growth to a certain extent. Nevertheless, predictive web analytics and rise in cloud adoption are expected to create lucrative opportunities for the key players in the industry.

Download Sample Report:

The on-premise segment to lead the trail by 2026-

Based on deployment, the on-premise segment contributed to more than three-fifths of the global web analytics market share in 2018, and is expected to rule the roost by the end of 2026. As the businesses opt for on-premise web analytics solutions to garner full data ownership and provide respect for user privacy, which drives the growth of the segment. Simultaneously, the cloud segment would cite the fastest CAGR of 22.8% from 2019 to 2026. The web analytics is hosted on cloud deployments which generate real-time data, which offers the segment to grow.

The targeting and behavioral analysis segment held the largest share in 2018-

Based on application, the targeting and behavioral analysis segment held the major share in 2018, generating nearly one-third of the global web analytics market. Rise in demand or instant access to website and applications with high demand for website speed optimization, enterprises in online business space are propelling the growth of the segment. At the same time, the multichannel campaign analysis segment would showcase the fastest CAGR of 22.3% throughout the forecast period. This is attributed to the rise in omni-channel e-commerce.

For Purchase Inquiry:

North America to rule the roost in terms of revenue-

Based on geography, the market across North America accounted for around one-third of the global web analytics market revenue in 2018, and is projected to dominate throughout the study period. North America has well-developed IT infrastructure which has led to early adoption of automation processes in this region. On the other hand, the Asia-Pacific region would register the fastest CAGR of 21.5% from 2009 to 2026. This is due to the increase in need to collect debt among regional governments.

Leading market players-

  • Microsoft Corporation
  • SAS Institute Inc.
  • Splunk Inc.
  • Webtrends Inc.
  • Adobe Systems Incorporated
  • AT Internet
  • Facebook Inc.
  • Google LLC
  • Hotjar Ltd
  • IBM Corporation

Access AVENUE- A Subscription-Based Library (Premium on-demand, subscription-based pricing model) at:

Avenue is a user-based library of global market report database, provides comprehensive reports pertaining to the world's largest emerging markets. It further offers e-access to all the available industry reports just in a jiffy. By offering core business insights on the varied industries, economies, and end users worldwide, Avenue ensures that the registered members get an easy as well as single gateway to their all-inclusive requirements.

Avenue Library Subscription | Request for 14 days free trial of before buying:

Similar Reports:

App Analytics Market Expected to Reach $3,798 Million by 2025

Sports Analytics Market Expected to Reach $6.376 Billion by 2026

Business Analytics Software Market Expected to Reach $86,451 Million by 2023

Edge Analytics Market Expected to Reach $10,025 Million by 2023

About Us:

Allied Market Research (AMR) is a full-service market research and business-consulting wing of Allied Analytics LLP based in Portland, Oregon. Allied Market Research provides global enterprises as well as medium and small businesses with unmatched quality of "Market Research Reports" and "Business Intelligence Solutions." AMR has a targeted view to provide business insights and consulting to assist its clients to make strategic business decisions and achieve sustainable growth in their respective market domain. 

We are in professional corporate relations with various companies and this helps us in digging out market data that helps us generate accurate research data tables and confirms utmost accuracy in our market forecasting. Each and every data presented in the reports published by us is extracted through primary interviews with top officials from leading companies of domain concerned. Our secondary data procurement methodology includes deep online and offline research and discussion with knowledgeable professionals and analysts in the industry.

David Correa
5933 NE Win Sivers Drive
#205, Portland, OR 97220
United States           
Toll Free: 1-800-792-5285
UK: +44-845-528-1300
Hong Kong: +852-301-84916
India (Pune): +91-20-66346060
Fax: +1-855-550-5975
Follow Us on: LinkedIn Twitter


[ Back To's Homepage ]

Technology Marketing Corporation

2 Trap Falls Road Suite 106, Shelton, CT 06484 USA
Ph: +1-203-852-6800, 800-243-6002

General comments:
Comments about this site:


© 2020 Technology Marketing Corporation. All rights reserved | Privacy Policy