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$4.9+ Bn Transparent Display Markets by Technology, Application, Display Size, Resolution, End-user and Region - Forecast to 2024
[February 10, 2020]

$4.9+ Bn Transparent Display Markets by Technology, Application, Display Size, Resolution, End-user and Region - Forecast to 2024


DUBLIN, Feb. 10, 2020 /PRNewswire/ -- The "Transparent Display Market Research Report: By Technology, Application, Display Size, Resolution, End User - Global Industry Analysis and Forecast to 2024" report has been added to ResearchAndMarkets.com's offering.

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Valuing $524.7 million in 2018, the transparent display market is projected to progress to $4,933.6 million by 2024, experiencing a CAGR of 46.2% during 2019-2024 (forecast period).

The organic light-emitting diode (OLED) category is expected to witness the highest CAGR during the forecast period, on the basis of technology. This is because OLED screens have self-illuminating pixels, which do away with the requirement for backlighting. Further, such products are aesthetically better than those based on the liquid crystal display (LCD) technology, which would further their growth in the market.

Interactive displays are trending in the transparent display market, with an increasing number of companies in the hospitality, retail, and automotive applications, adopting them. The retail sector uses them to present different products to potential customers in a more aesthetically appealing way, as these displays themselves are visually pleasing. Similarly, heads-up displays and navigation and infotainment screens are the various applications of such products in the automotive industry. Additionally, people can type the password on the screen to unlock their vehicles, especially luxury cars, which are witnessing an increasing integration of such technologies.

A major reason behind the progress of the transparent display market is the rapid adoption of these products in the advertising domain. Several firms, such as P&G and the Coca-Cola Company, are already using these products to promote their offerings. In 2018-19, Coca-Cola spent $5.8 billion, while P&G invested $6.7 billion in advertising activities, including the procurement of transparent displays. With many other food and beverage and pharmaceutical cmpanies opting for such strategies, the market would continue prospering.




Key Topics Covered

Chapter 1. Research Background
1.1 Research Objectives
1.2 Market Definition
1.3 Research Scope
1.3.1 Market Segmentation by Technology
1.3.2 Market Segmentation by Application
1.3.3 Market Segmentation by Display Size
1.3.4 Market Segmentation by Resolution
1.3.5 Market Segmentation by End User
1.3.6 Market Segmentation by Geography
1.3.7 Analysis Period
1.3.8 Market Data Reporting Unit
1.3.8.1 Value
1.3.8.2 Volume
1.4 Key Stakeholders


Chapter 2. Research Methodology

Chapter 3. Executive Summary

Chapter 4. Introduction
4.1 Definition of Market Segments
4.1.1 By Technology
4.1.1.1 LCD
4.1.1.2 OLED
4.1.1.3 Others
4.1.2 By Application
4.1.2.1 HMD
4.1.2.2 HUD
4.1.2.3 Smart appliance
4.1.2.4 Digital signage
4.1.3 By Display Size
4.1.3.1 Small
4.1.3.2 Medium
4.1.3.3 Large
4.1.4 By Resolution
4.1.4.1 HD
4.1.4.2 Full HD
4.1.4.3 UHD
4.1.4.4 Others
4.1.5 By End User
4.1.5.1 Industrial
4.1.5.2 Retail and hospitality
4.1.5.3 Automotive
4.1.5.4 Aerospace and defense
4.1.5.5 Transportation
4.1.5.6 Healthcare
4.1.5.7 Sports and entertainment
4.1.5.8 Others
4.2 Value Chain Analysis
4.3 Market Dynamics
4.3.1 Trends
4.3.1.1 Growing Use of OLEDs
4.3.1.2 Increasing Adoption of Interactive Transparent Displays
4.3.2 Drivers
4.3.2.1 Surging Demand for Transparent Displays in Advertising Industry
4.3.2.2 Growing Demand for Smart Glasses
4.3.2.3 Impact Analysis of Drivers on Market Forecast
4.3.3 Restraints
4.3.3.1 High Cost of Transparent Displays as Compared to Traditional Devices
4.3.3.2 Impact Analysis of Restraints on Market Forecast
4.3.4 Opportunities
4.3.4.1 Decreasing Prices of Transparent Displays
4.3.4.2 Increasing Use of Transparent Displays in Healthcare Industry
4.4 Porter's Five Forces Analysis

Chapter 5. Global Market Size and Forecast
5.1 By Technology
5.2 By Application
5.3 By Display Size
5.4 By Resolution
5.5 By End User
5.6 By Region

Chapter 6. North America Market Size and Forecast

Chapter 7. Europe Market Size and Forecast

Chapter 8. APAC Market Size and Forecast

Chapter 9. LATAM Market Size and Forecast

Chapter 10. MEA Market Size and Forecast

Chapter 11. Competitive Landscape
11.1 List of Key Players and their Offerings
11.2 Ranking of Key Players
11.3 Competitive Benchmarking of Key Players
11.4 Recent Activity of Key Players
11.5 Strategic Developments of Key Players
11.5.1 Product Launches
11.5.2 Facility Expansions
11.5.3 Client Wins
11.5.4 Other Developments

Chapter 12. Company Profiles
12.1 LG Electronics Inc.
12.1.1 Business Overview
12.1.2 Product and Service Offerings
12.1.3 Key Financial Summary
12.2 Panasonic Corporation
12.3 Samsung Electronics Co. Ltd.
12.4 Hangzhou Hikvision Digital Technology Co. Ltd.
12.5 Japan Display Inc.
12.6 NEC Corporation
12.7 BenQ Corporation
12.8 Leyard Optoelectronic Co. Ltd.
12.9 Crystal Display Systems Ltd.
12.10 AU Optronics Corporation
12.11 Shenzhen NEXNOVO Technology Co. Ltd.
12.12 Pro Display
12.13 Vuzix Corporation

For more information about this report visit https://www.researchandmarkets.com/r/z3hi3f

Research and Markets also offers Custom Research services providing focused, comprehensive and tailored research.

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