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Matthew Brinker Joins Merchant Investment Management as a Managing Partner
[January 14, 2020]

Matthew Brinker Joins Merchant Investment Management as a Managing Partner

Merchant Investment Management announced today that Matt Brinker, formerly of United Capital Financial Advisers, has joined the firm as a Managing Partner. The addition of Mr. Brinker is the latest in a series of strategic moves for Merchant, which has dramatically expanded its reach in the RIA market through a series of partnerships and other growth opportunities in the past year.

Mr. Brinker brings a full cycle of experience in the wealth management space to his new role at Merchant. As the chief business development officer and head of acquisitions at United Capital, he oversaw a period of significant expansion, until United Capital's purchase by Goldman Sachs in 2019.

"We're thrilled to welcome Matt to the Merchant partnership," said Marc Spilker, executive chairman of Merchant. "Matt is known for his integrity and honesty in all of his business dealings and that's important to us. Those qualities, coupled with his proven ability to build successful organizations, will be essential as we continue to expand Merchant's footprint."

At Merchant, Mr. Brinker will focus on corporate strategy as part of the management team, enhancing the experience for current Merchant partner firms, and identifying future equity partnerships that are a fit for the overall ecosystem.

"I couldn't be more excited about joining the Merchant partnership and woking with a team of exceptional people focused on driving the industry forward," said Mr. Brinker. "Their collaborative and proactive philosophy closely mirrors my approach and we are all in agreement on the importance of working with culturally aligned people and organizations."

"Matt is someone who makes us better in many ways, and his addition is a clear indication of our continued evolution. The cultural fit, and his fresh set of well-informed views brings us all to a new level. I couldn't be happier to call him our partner as we move forward with our plans," said Tim Bello, managing partner of Merchant.

Mr. Brinker is a frequent panel member for Fidelity Institutional Wealth Services, Charles Schwab, and TD Ameritrade as a subject matter expert on M&A within Wealth Management. He is also a guest lecturer at University of California Irvine Paul Merage School of Business.

Mr. Brinker holds a Master's Degree in Business from the University of California, Irvine Paul Merage School of Business, and received a Bachelor's Degree from the University of Colorado in Boulder.

About Merchant:

Merchant is a private partnership providing growth capital, management resources, strategic opportunities, and direction to independent financial services companies, particularly those focused on wealth and asset management. By establishing and optimizing business infrastructure, providing access to organic and inorganic growth opportunities, designing and accessing bespoke investment solutions, and providing collaborative capital solutions to address a variety of business needs, Merchant helps unlock value and entrepreneurial opportunity for business owners. To learn more about Merchant and the Merchant team, please visit

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