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Questionmark Rebrands to Focus on Helping Customers Make Informed Decisions
[January 13, 2020]

Questionmark Rebrands to Focus on Helping Customers Make Informed Decisions


Questionmark, the leading provider of enterprise-grade assessment software, has rebranded to better reflect how it helps customers to unlock their potential by making informed decisions.

Too often critical business decisions are ill-informed, based on bad information. For instance, three quarters (75%) of candidates for jobs lie on their CV and three quarters (75%) of higher education students admit to cheating in exams. This makes it hard to get the right people for jobs, and to maximize performance.

Lars Pedersen, CEO, Questionmark, said: "Decisions matter. So, the decision-making process should be informed and defensible. Organizations that are serious about getting the best out of their people and process need to be serious about assessment. That way employers and employees can learn, adapt, and improve the decisions that matter most."

Questionmark helps ensure these critical decisions are based on valid, reliable, fair and defensible assessments. This is particularly important in areas of regulated activity where the cost of compliance failure is high.

The company has launched a new brand, logo and website to focus on why decisions matter. Questionmark helps organizations and their people unlock potentialto deliver better performance. They do this through a secure enterprise-grade online assessment platform and professional services.



Claire Strawson, vice president of marketing, Questionmark, said: "We enable organizations and individuals get a clear and accurate picture of how they perform to help them improve. Our new brand emphasises how we can help our customers to succeed. We remain the helpful experts with the experience to develop and deliver effective testing methods and questionnaires done in the right way, globally."

Lars Pedersen continued: "Last year, we delivered close to 25 million assessments and double-digit percentage growth. This is a great achievement and we will keep our foot on the gas in 2020. Our new brand will enable us to build upon our success and accelerate our growth over the coming years.


"This year, we will focus on opening up new markets and adding new features to our product. We expect that our releases in 2020 will prove to be of great value to our customers."

Founded over 30 years ago, Questionmark works with organizations including FTSE 100 and Fortune 500 businesses, governments, academic and public sector organizations worldwide.

About Questionmark

Questionmark provides a secure enterprise-grade assessment platform and professional services to leading organizations around the world, delivered with care and unequalled expertise. Its full-service online assessment tool and professional services help customers to improve their performance and meet their compliance requirements. Questionmark enables organizations to unlock their potential by delivering assessments which are valid, reliable, fair and defensible.

Questionmark offers secure powerful integration with other LMS, LRS and proctoring services making it easy to bring everything together in one place. Questionmark's cloud-based assessment management platform offer rapid deployment, scalability for high-volume test delivery, 24/7 support, and the peace-of-mind of secure, audited U.S. and European-based data centers.


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