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Retailers Look to Hybrid Cloud as They Search for Flexibility
[January 13, 2020]

Retailers Look to Hybrid Cloud as They Search for Flexibility


Nutanix, a leader in enterprise cloud computing, today announced the retail industry findings of its second Enterprise Cloud Index Report, measuring retailers' plans for adopting private, hybrid and public clouds. The report found the vast majority of retailers (87.5%) identified hybrid cloud as the ideal IT operating model. It also showed many retailers (72%) are planning to move some public cloud applications back on-premises.

Retailers recognize that seamless customer experience is no longer a "nice-to-have" - it's a critical factor in winning new customers and retaining existing ones - and flexible cloud infrastructure is critical to delivering it. A recent IDC report1 noted worldwide spending on customer experience technologies will reach $641 billion in 2022, demonstrating it's at the forefront of business leaders' strategy. In line with broader IT industry trends, many retailers also recognize the full, long-term costs of the public cloud.

Additional findings of this year's report include:

  • Retailers focus most on agility: Unlike in the broader IT industry, where cost is the top driver, retailers ranked the ability to accelerate IT deployments (54.3%) as the top factor in deciding the best cloud environment for each application. In order to adapt quickly to customer trends in an age of multichannel selling across many platforms, retailers are leading the pack in maximizing the flexibility of IT infrastructure to keep pace.
  • Security is top of mind: Data showed that security heavily shapes retail cloud deployment plans. Nearly two-thirds of respondents (63.6%) said security has significant influence on their future cloud deployments, with hybrid cloud specifically identified as the most secure (32%). As data privacy regulations continue to ighten and expand, retailers are at the forefront of looking for ways to efficiently manage customer data securely. Hybrid cloud operating models offer the security and flexibility retailers need to stay ahead of policy changes.
  • Retail leads in digital apps and IoT cloud deployments: Always innovating to keep pace with customers' demands, retailers outpace averages in using the public cloud to run digital applications and Internet of Things (IoT) applications. They also run their business applications more often in the public cloud than other industries, with about 11% current penetration of multiple public clouds and about 19% penetration of a single public cloud.



"Staying relevant to today's customers means having the necessary cloud infrastructure in place to embrace omnichannel retail experiences," said Greg Smith, VP of Product Marketing, Nutanix. "Retailers use data to connect the e-commerce and in-store shopping experiences, and the only way they can do this accurately and efficiently is through flexible, scalable technology. The rise of selling on social media platforms also means integrating payment into the user experience, bringing security and protection of customers' data to the forefront of retailers' minds. Hybrid cloud provides the portability and control needed to bring retailers into the new era of customer experience."

The 2019 respondent base spanned multiple industries, business sizes, and the following geographies: the Americas; Europe, the Middle East, and Africa (EMEA); and the Asia-Pacific (APJ) region.


To learn more about the global report and findings, please download the "Nutanix Enterprise Cloud Index 2019" or register to access the retail industry finding.

Nutanix at NRF

Stop by the Nutanix booth #1310 at the NRF Conference on January 12-14, 2020 to learn more about the company's solutions for the retail industry.

Learn more about Nutanix solutions for the retail industry on the Nutanix website.

About Nutanix

Nutanix is a global leader in cloud software and hyperconverged infrastructure solutions, making infrastructure invisible so that IT can focus on the applications and services that power their business. Companies around the world use Nutanix Enterprise Cloud OS software to bring one-click application management and mobility across public, private and distributed edge clouds so they can run any application at any scale with a dramatically lower total cost of ownership. The result is organizations that can rapidly deliver a high-performance IT environment on demand, giving application owners a true cloud-like experience. Learn more at www.nutanix.com or follow us on Twitter (News - Alert) @nutanix.

© 2019 Nutanix, Inc. All rights reserved. Nutanix, the Nutanix logo, and all Nutanix product and service names mentioned herein are registered trademarks or trademarks of Nutanix, Inc. in the United States and other countries. All other brand names mentioned herein are for identification purposes only and may be the trademarks of their respective holder(s). This press release may contain links to external websites that are not part of Nutanix.com. Nutanix does not control these sites and disclaims all responsibility for the content or accuracy of any external site. Our decision to link to an external site should not be considered an endorsement of any content on such a site. Certain information contained in this press release may relate to or be based on studies, publications, surveys and other data obtained from third-party sources and our own internal estimates and research. While we believe these third-party studies, publications, surveys and other data are reliable as of the date of this press release, they have not independently verified, and we make no representation as to the adequacy, fairness, accuracy, or completeness of any information obtained from third-party sources.


1 IDC (News - Alert) Press Release, Spending on Customer Experience Technologies Will Reach $641 Billion in 2022, According to New IDC Spending Guide, 6 August 2019. https://www.idc.com/getdoc.jsp?containerId=prUS45422819.


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