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Pixelworks Launches "EasyOTA" - Universal Over-the-Air Video Integration PlatformSAN JOSE, Calif., Jan. 07, 2020 (GLOBE NEWSWIRE) -- Pixelworks, Inc. (NASDAQ: PXLW), a leading provider of power-efficient visual processing solutions, today announced the Company’s release of a new universal over-the-air (OTA) integration platform—"EasyOTA.” The new platform makes it simple for over-the-top (OTT) service providers to integrate live local TV channels into an existing or new streaming service. With EasyOTA, live local channels are available through a home-network OTA streaming device using Pixelworks’ XCode® technology. These OTA streaming devices are available today as “white-labeled” solutions from multiple partner original design manufacturers (ODMs). As the number of OTT streaming services have proliferated in recent years, low cost access to rich local TV content has become a key differentiator in this highly competitive market. The monthly subscription prices for the majority of OTT services have risen substantially over the last few years, reducing the pricing advantages that these services once had. According to recent market research, approximately two thirds of subscribers actually cancel a service after their free trial expires, and approximately 10% of those remaining subscribers ultimately walk away from monthly video streaming services. Advantages of EasyOTA Platform “Pixelworks has led the OTA streaming market for nearly a decade with the advanced video processing technology found in its Pixelworks XCode processor,” said Anselmo Pilla, Sr. Director of Marketing, Video Delivery at Pixelworks. “With the dramatic growth in OTT streaming services as well as increased antenna usage, there is a huge opportunity for service providers to easily combine OTA and offer a cost-optimized streaming service while still providing a comprehensive lineup of rich TV content to their subscribers.” About EasyOTA Platform This new platform is part of the FlexVU ecosystem. More information about cord cutter solutions is available in the following Pixelworks-hosted blog. About Pixelworks Note: Pixelworks, Pixelworks logo and XCode are registered trademarks of Pixelworks, Inc. All other trademarks are the property of their respective owners. Pixelworks Investor Contact: Media Contact: |