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VSMCamp & CSMOSummit 2019 has Officially Started: Discover the CX (customer Experience) - How a Brand Wins on their Customer's Heart
[December 05, 2019]

VSMCamp & CSMOSummit 2019 has Officially Started: Discover the CX (customer Experience) - How a Brand Wins on their Customer's Heart

HO CHI MINH CITY, Vietnam, Dec. 5, 2019 /PRNewswire/ -- The biggest Sales & Marketing Event VSMCamp & CSMOSummit 2019co-organised by Vietnam Chief of Sales & Marketing Officer Club (CSMO) from the Vietnam Association of Corporate Directors (VACD) and Le & Brothers Limited, has officially launched on December 4, 2019 at the White Palace event center on Pham Van Dong street, HCMC with the theme "Miracle X - Customer experience in the Digital age". The event will reveal a big picture of a new trend called customer experience, which has recently became a competitive strategy of many local and international enterprises.

Speakers attended the first day of VSMCamp & CSMOSummit 2019 event

Thanks to the last 3 successful seasons, the organisers gathered 40 local and international speakers from leading companies and startups around the world to join and is expectedly attracted by over 1,000 participants. With 7 keynote speeches, 8 panel discussions regarding the CX (customer experience) issue to help brands win on the heart of their customers, 5 tech demos with solutions for loyalty marketing, AI Tech, VR, AR and gamifications. The event focuses on invaluable lessons that help experts and professionals in the field understand how to utilise applications in real-life situations and create a remarkable achievement in the digital era.

In particular, VSMCamp 2019 occurred on December 4, 2019 was an open forum for all those who are interested in Business and Marketing industries with some notable contents such as: How to build a brand in the digital era; Whale Hunting - A secret of hunting big clients; Build up a customer experience as Japanese; A significance of "Customer Centric in the 4.0 era"; Deal with crisis by great customer experience design; Build up a society around the brand by experience. Some of the prestigious speakers were from Viettel, Tiki, Nielsen, Insider, FPT Software, Tan Hiep Phat Co., PNJ, Cempartner, ADT Group, Equest Group, interstellar, ANTS, PouchNATION span id="spanHghlt4d98">and AdColony.

Besides, a technological demonstration session will bring participants an excitement with interesting perspectives about how loyalty marketing works; artificial intelligence application used in human resource field, use technology to create better customer experience for events, or big ideas on small screen. The two fifth of tech demo session is conducted by international speakers and companies to bring amazing solutions being applied all over the world, create a great foundation for customer experience trend from Vietnam to the world.

The summit conference for Sales & Marketing CSMOSummit occurs on December 5, 2019 welcomes speakers from Publicis One Vietnam, Richard Moore Associates, Kantar Insight Division, Kennet, Son Kim Retail, VP Bank and Cempartner. They will share their new perspectives on management aspect such as: Role of brand positioning to customer experience; Discover a Digital Touchpoint during customer experience journey – a tough challenge for CMO; CX in the modern marketing strategy; Designing the CX ecosystem in the enterprise. Moreover, the speaker from Japan will share lessons about sustainable development of Japanese enterprises – the leading nation in customer experience via Omotenashi philosophy, which is considered and utilised by Vietnamese enterprises.

The CSMO Innovation Awards aims to appreciate individuals and teams who contribute amazing solutions and ideas in sales, marketing, creative communication fields will conclude the event. Having 8 award categories for both professional and student tables, CSMO Innovation Awards is a solid foundation for sales & marketing efforts to implement creative and highly effective campaigns.

"Customer experience is a special topic, besides knowledge delivered, real-life and personal experience shared from speakers with solid background in the field is the most crucial element. This is the reason why VSMCamp & CSMOSummit 2019 gathers a diverse perspectives from agencies, companies and brands, diverse business sectors from technology, telecommunications, consumer goods, fashion to F&B, diverse images, business practices from e-commerce, retail, B2B and B2C." Mr. Chan Ngoc Anh, Chairman of Anh Group and Chairman of CSMO shared: "Through the event activities, VSMCamp & CSMOSummit 2019 continues to serve as a forum for all sales, marketing and communication lovers to be expressed, shared and connected. This year, the event is also a place where creative solutions, new ideas of talented marketers are honored.

Mr. Nguyen Duong - Customer Experience expert, founder of Cempartner, and speaker of the program highlighted: "In this digital era, customers expect to experience personalised and interactive experience, in which the first impression and feeling will decide their brand loyalty." With the topic "Customer experience in the digital era, VSMCamp & CSMOSummit 2019 has captured the prominent trend of Sales & Marketing industry this year. This is an opportunity for people working in the marketing field to learn, discuss ideas and valuable experiences, inspire them to create a great customer experience journey and develop a high position for a brand."

VSMCamp & CSMOSummit 2019 continues to be the eco-friendliest event where everyone say no with papers but technologies applied during the organisation and management process. Before the event, all steps from ticket registration and management are proceeded online, a ticket code is sent directly via a registrant's email. During the event, attendees are encouraged to download the "VSMCamp for Attendees" application on Android and iOS operating systems - to track the conference schedule, to mark beloved presentations, like and ask questions for speakers. This activity also motivates attendees to have a new and innovative "customer experience".

Since the first organization, VSMCamp & CSMOSummit has gathered more than 170 local and foreign speakers, more than 5,000 participants. This has become the annual event of Sales and Marketing industry that helps professionals in the field discuss, share as well as capture the latest trend in Vietnam and international market. VSMCamp and CSMOSummit 2019 is supported by biggest brands such as Vietnam Airline, GoldSun Focus Media, CMC Telecom, Suntory Pepsico Vi?t Nam, VinGroup and VP Bank.

For the information about VSMCamp & CSMOSummit, please visit:

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SOURCE Le & Brothers Limited

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