Taiwan Digital Game Players Report 2019: Game Preferences, Paying Habits, and Payment Experiences

DUBLIN, Nov. 7, 2019 /PRNewswire/ -- The "Taiwanese Digital Game Players: Game Preferences, Paying Habits, and Payment Experiences" report has been added to ResearchAndMarkets.com's offering.

The author conducted an online questionnaire survey on Taiwan's digital game players during the fourth quarter of 2018 to investigate their profiles and preferences towards digital game purchases, and to analyze differences in the related behaviors of these game players. The effective samples collected amounted to 1,068.

This report includes two demographic variables of age group and gender into the survey with an aim to gain a deeper understanding of Taiwanese game players' game preferences, paying habits, payment preferences, and payment experiences.

List of Topics

• Survey findings on payment experiences of Taiwan's digital game players and includes differences in their in-game purchases for mobile phones and PCs across gender and age groups
• Survey finings on payment preferences of Taiwan's digital game spenders and differences in payment methods and game preferences across gender and age groups

1. Survey Purpose


2. Survey Description
2.1 Payment Experiences of Taiwan's Digital Game Players
2.1.1 40% of Taiwan's Game Players Made in-game Purchases in 2018
2.1.2 17.3% of Female Game Players Made Mobile Game Purchases in 2018
2.1.3 24.7% of Game Players Aged 20-24 Make In-game Purchases for PC in 2018
2.1.4 46% of Game Spenders Made In-app Purchases for Virtual Goods and Characters in 2018
2.1.5 17.2% of Female Game Spenders Participated in Offline Game Activities
2.1.6 40.6% of Taiwan's Game Players Aged 19 and Under Spent Money on Virtual Costumes in 2018

3. Payment Preferences of Taiwan's Game Spenders
3.1 46% of Game Spenders Made In-game Purchases Using Credit Card
3.2 50.3% of Female Game Spenders Made Game Payments on Their Smartphones in 2018
3.3 46.9% of Game Players Aged 19 and Under Made Mobile Game Purchases in 2018
3.4 44.1% of Game Spenders Considered Game Types the Biggest Influencer of Their In-game Purchases
3.5 21.2% of Female Game Spenders Considered Recommendations from Friends and Family the Biggest Influencer of Their In-app Purchases
3.6 40% of Game Spenders Aged 19 and Under Considered Game Visual and Audio Effects the Biggest Influencer of Buying Decisions

4. Perspective

For more information about this report visit https://www.researchandmarkets.com/r/4gm253

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SOURCE Research and Markets

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