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Myth or Reality? VAB Probes 15 Video Viewing FallaciesNEW YORK, Nov. 7, 2019 /PRNewswire/ -- VAB investigates and debunks commonly held video viewing beliefs in its new guide, A Culture of Extremes: Exposing The Myths About Video Viewing Behavior. In the guide, 15 video viewing myths are examined and disproved using credible statistics from verified sources, including those relating to cord cutting; time spent viewing video via linear TV compared to viewing using internet connected devices; younger audience viewing behavior; as well as misconceptions about moviegoers. A Culture of Extremes equips brand marketers and agency professionals with accurate U.S. video viewing behavior data. The following fallacies are among the 15 examined in the guide. MYTH: Everyone is cutting the cord and leaving cable for video substitutes and subscriptions
MYTH: No one under 35 watches linear TV anymore because they are living on subscription video-on-demand platforms, digital sites and social media
MYTH: No one goes to the movies anymore because of streaming services
Qualified marketers receive complimentary access to VAB's content library, including the complete A Culture of Extremes guide when creating an account. QUOTE: Danielle DeLauro, Executive Vice President, VAB: "Often false beliefs perpetuate about video consumption and quickly become distorted, unsubstantiated claims. A Culture of Extremes is designed to foster more fact-based dialogue among brand marketers and their agencies, as well as simplify the complexity in the video advertising industry." About VAB View original content:http://www.prnewswire.com/news-releases/myth-or-reality-vab-probes-15-video-viewing-fallacies-300954034.html SOURCE VAB |