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Fidelity Introduces New Customized Investment Models in Fidelity AMP, Its Award-winning Digital Advice Solution for AdvisorsFidelity Clearing & Custody Solutions® today announced the addition of customized investment models to Fidelity Automated Managed Platform (AMP), its award-winning, financial planning-led digital advice solution. By combining digital advice capabilities, goals-based financial planning and personal advisory relationships, Fidelity AMP helps advisors meet the needs of the more than 60% of investors who want a combination of digital capabilities and access to human advicei. Advisors can now further tailor the experience through customized investment models, which are beginning to roll out in Fidelity AMP to a limited number of initial firms. The update gives advisors the ability to customize portfolios in Fidelity AMP by creating models based on end-investors' risk tolerance and other factors. Advisors can build curated models using a wide range of funds from across the industry, as well as define the asset allocations, truly resulting in a customized experience for their clients. "Digital advice solutions help advisors meet investors' varied, evolving needs, and Fidelity AMP hits the balance of digital and human elements that advisors have said they're looking for - allowing them to collaborate with investors on financial planning and evolve alongside those clients," said Gary Gallagher, head of Investment and Managed Solutions, Fidelity Institutional. "Fidelity AMP helps advisors focus on higher value conversations with investors, effectively leverage digital advice to serve more clients and scale their businesses, and efficiently offer personalized experiences - even more so now with custom investment models."
Enhancements to Fidelity AMP Continue to Meet Advisor and Investor Needs
To meet the varied needs of its institutional clients, Fidelity offers two different deployment options for Fidelity AMP: a call-center/enterprise model, where all accounts are assigned to a home office representative, and an advisor model, which enables a firm's advisors to open Fidelity AMP accounts with their individual branding. Both offer straight-through processing and deep levels of customized configurations. "Digital advice strategies help advisors add value for a range of customer segments - whether it's millennial family members of multi-generational clients who are looking for a digital option, or lower margin accounts that require the scale of a digital solution," said Gallagher. "Advisors are also using digital advice to help clients understand their full financial picture and consolidate assets, simplifying their end-experience."
Fidelity AMP Resonating in the Market
In April 2019, Fidelity AMP won a Celent Model Wealth Manager award. The sole winner in the Products & Platforms category, Fidelity AMP was honored for its ability to maximize the scope and impact of advice, and to help advisors manage investor relationships. Celent is a global financial services research and advisory firm. Fidelity AMP accounts are accessible via Wealthscape, Fidelity's advisor technology platform. To learn more about Fidelity AMP, click here. To learn more about Wealthscape, visit go.fidelity.com/wealthscape.
About Fidelity Investments:
The content provided herein is general in nature and is for informational purposes only. This information is not individualized and is not intended to serve as the primary or sole basis for your decisions as there may be other factors you should consider. Fidelity Clearing & Custody Solutions does not provide financial or investment advice. You should conduct your own due diligence and analysis based on your specific needs. eMoney Advisor LLC is a Fidelity Investments company and an affiliate of Fidelity Brokerage Services LLC and National Financial Services LLC. All other third parties referenced herein are independent companies and are not affiliated with Fidelity Investments. Listing them does not suggest a recommendation or endorsement by Fidelity Investments. The experience of the clients relayed in this article may not be representative of the experiences of all customers and is not indicative of future success. Fidelity Clearing & Custody Solutions® provides clearing, custody, or other brokerage services through National Financial Services LLC or Fidelity Brokerage Services LLC, Members NYSE, SIPC. 200 Seaport Boulevard, Boston, MA 02210. Products and services provided through Fidelity Institutional Asset Management® (FIAM®) to investment professionals, plansponsors and institutional investors by Fidelity Investments Institutional Services Company, Inc., 500 Salem Street, Smithfield, RI 02917. 901750.1.0 © 2019 FMR LLC. All rights reserved. i 2018 Fidelity Investor Insights Study View source version on businesswire.com: https://www.businesswire.com/news/home/20191014005334/en/ |