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The Scion Group Marks 20th Anniversary with Launch of Four Student Community BrandsThe Scion Group LLC, the largest privately held owner and operator of student housing communities in the U.S., today announced a unique approach to the management of student communities with the launch of the first complete national brand family in the student housing business. "The new Scion family of brands that we are rolling out today is a true innovation in the way that student housing assets are owned and operated," said Rob Bronstein, president and founder of The Scion Group, which serves nearly 54,900 residents in high-quality communities at 54 campuses nationwide. "The Scion Group is celebrating our 20th anniversary in business this year. Our experiential branding strategy is informed by those two decades of advising colleges and universities and operating student communities." The newly unveiled Scion brand family is comprised of four distinct brands, designed to appeal to specific student needs and expectations:
"Students aren't one-dimensional people, so their housing options shouldn't be one size fits all. We have taken a 'one size fits none' approach and created four distinct brands," said Mitchell Smith, chief operating officer of Scion. "The brand experience is curated for the different personalities and lifestyle interests of the thousands of students we have gotten to know. Scion is re-imagining what student living can be." Scion's new approach to branded communities is similar to the hospitality industry's niche branding of various property types (for example, the Hilton family of hotel brands, ranging from Hampton to Homewood Suites to Doubletree to Waldorf Astoria) - unique brands that cater to guests seeking different types of experiences and price points. "The brand family we have announced today represents the perspective and experience that comes from owning and operating all types of student housing communities nationwide," said Smith. "These brands inform everything we do, from staff selection, training and capital spending to how we curate resident services and the style of communication with our residents." "We built our business by learning what college students seek from their housing communities. This new family of brands is designed to meet those unique needs," said Bronstein. "It will inform every aspect of our business as we embark on the next 20 years." To review examples of all Scion brands, please visit https://thesciongroup.com. About The Scion Group Scion is the largest privately-held owner/operator of student housing communities in the United States. The company's current portfolio includes 82 properties comprised of approximately 54,900 beds, mostly off-campus but also including management of two university-affiliated communities. Scion has focused exclusively on the student housing sector since its inception in 1999 as an advisor, owner and operator, and has invested in more than $6 billion of student housing projects. For more information, please visit www.thesciongroup.com. View source version on businesswire.com: https://www.businesswire.com/news/home/20191009005067/en/ |