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Tremor Video Launches Self-Service DSP AdvancementsEnhanced UI, Audience Segmentation and Machine-Learning Optimizations Simplify and Improve Overall Experience for Advertisers NEW YORK, Oct. 08, 2019 (GLOBE NEWSWIRE) -- Tremor Video, the leading programmatic video platform, today announced it has implemented self-service DSP advancements to its platform to meet the growing demands of advertisers. The move positions Tremor Video at the forefront of the industry in terms of a modernized user interface (UI) and advanced tools that simplify and enhance clients’ experience in planning, executing and tracking their video advertising campaigns. “Traders are increasingly strapped for time and need to eliminate any busy work in orchestrating their video campaigns,” said Tremor Video’s CTO Tal Mor. “Tremor Video has automated the process to deliver greater workflow efficiency, while also enabling brands and agencies to optimize their audience targeting strategy and maximize overall campaign performance.” The data-driven enhancements allow media planners to execute and measure campaigns more effectively by providing themwith an environment built for operational efficiency. In addition, Tremor Video has released new reporting enhancements to provide more actionable campaign planning and optimization, increased granularity of insights and improved ease of use. The self-service platform includes a campaign-centric, single-page design that allows for a seamless and intuitive UI experience and gives the opportunity to:
Advertisers can also expect an improved audience discovery experience, allowing them to access audience scale directly in the UI to better strategize and quickly find new desired segments through expanded search capabilities. This update follows the recently implemented AI enhancements, which ensures the best price per performance, and provides advertisers with the most effective platform in the market. To learn more about Tremor Video, please visit https://www.tremorvideo.com. About Tremor Video Media Contact |