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John Varvatos Rocks the eCommerce Experience with SalesforceSAN FRANCISCO, Sept. 10, 2019 /PRNewswire/ -- Salesforce [NYSE: CRM], the global leader in CRM, today announced that John Varvatos, the renowned, international design house, is using Salesforce to deliver a luxury retail experience in-store and online. Inspired by rock music and the eclectic style of musicians, John Varvatos launched his namesake brand in 2000. Today, John Varvatos represents an entire men's lifestyle brand with each store being a focal point of the great music, creativity and innovation. In order to bring the essence of the in-store experience to its ecommerce site, John Varvatos turned to Salesforce. "Creating an experience that tells the story between music and fashion is a core part of our brand," said John Varvatos, Owner and Founder, John Varvatos Enterprises. "With the help of Salesforce, we have been able to deliver this aesthetic online. Now, our customers can have an immersive, personal experience online just as they would in-store." John Varvatos' digital transformation with Salesforce is powered by Salesforce Commerce Cloud, enabling it to deliver an immersive and connected experience online. For example, customers are able to virtually connect with an in-store stylist via video and messaging chat. Additionally, John Varvatos is deploying two new technologies ahead of the holiday season:
This evening during New York Fashion Week, John Varvatos and Salesforce will host a fireside chat where attendees and viewers can learn about the evolution of the John Varvatos brand, John Varvatos' approach to philanthropy, innovation and more. Tune in at 6:15pm ET on Salesforce Live here to watch the conversation. About John Varvatos About Salesforce Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase Salesforce applications should make their purchase decisions based upon features that are currently available. Salesforce has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM." For more information please visit http://www.salesforce.com, or call 1-800-NO-SOFTWARE.
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