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TREND: Consumer Survey Finds Lofty Expectations for Connected Technology Among New Car BuyersFRANKLIN, Tenn., and FAYETTEVILLE, Ark., Sept. 10, 2019 /PRNewswire/ -- Metova, a world-leading provider of mobile, connected car, connected home and IoT Solutions, today announced the results of their second annual survey revealing the sentiment of over 1,000 consumers on connected automobile technologies. Notably, "Technology/Infotainment" now outpaces "Power," "Interior Design" and "Seating and Storage Capacity" and is on par with "Exterior Design" and "Ratings and Reviews" as a deciding factor in purchasing a new automobile. In addition, the survey reveals, only "Gas Mileage," "Reliability" and "Price" are more important than "Technology/Infotainment" when considering the purchase of a new vehicle. "The connected car is no longer a futuristic luxury, but rather a real expectation and often a deciding factor among new car buyers," said Jonathan Sasse, president and CMO at Metova. "As consumers continue to incorporate connected technology into their everyday lives, it becomes critical that automobile manufacturers and dealers, both established and new, take note and provide their customers with the facilities, features and connectivity they have become accustomed to."
Metova Inc provides a full range of services from strategy to implementation designed to enable businesses to lead their market and increase customer loyalty by leveraging emerging mobile, web, connected home, connected car and other technologies. As a key development and strategic partner for leading 'connected' companies including Yale Locks and TruGreen, Metova not only continuously builds on their technical expertise but also strives to understand consumer outlook and trends. This pipeline of information combined with world-leading development and technology skills enables Metova to provide unparalleled strategic advising combined with end-to-end execution. ABOUT METOVA Copyright © 2009-2019 by Metova Inc, LLC. All rights reserved. View original content to download multimedia:http://www.prnewswire.com/news-releases/trend-consumer-survey-finds-lofty-expectations-for-connected-technology-among-new-car-buyers-300914709.html SOURCE Metova |