TMCnet News
Fifth Annual Cvent Planner Sourcing Report Highlights Continued Event Industry Growth and Key Venue Sourcing Pain PointsCvent, a market leader in events and hospitality technology, today released the results of its fifth annual Cvent Planner Sourcing Report, which outlines the results of a survey among nearly 3,000 professional event planners worldwide that explores how meeting planners source venues and what influences their decision-making. The survey offers hospitality professionals the data and insights they need to win more group business and ensures their sales and marketing teams are focusing on the areas that make the most impact to help them drive more profitable business. This year's study shows that companies are continuing to invest in their meetings and events programs and that planners are managing more events than ever before. More than 50 percent of respondents say their event budgets have increased year-over-year, with fundraisers, trade shows, and conferences & conventions receiving special attention. The increase in budgets is predominately associated with revenue-generating events, consistent with the increasing value of meetings and events for the marketing and sales functions within organizations. Event professionals face growing expectations in this environment, with pressure to deliver more compelling experiential events for their attendees. "It's a well-known fact that event professionals are extremely busy, but this year's Cvent (News - Alert) Planner Sourcing Report offers more in-depth analysis as to why this is the case, and helps us understand exactly what meeting and event planners are looking for when planning and organizing their events," said Chris McAndrews, vice president of marketing for Cvent Hospitality Cloud. "The venues and destinations that are able to adjust their sales and marketing tactics in order to meet the changing needs of event professionals are the ones that will reap the benefits." Additional findings from the study include: Event Professionals are planning more events than ever before - meaning additional group business opportunities for hoteliers and destinations.
Increasing budgets means higher expectations. With the increase in event spend comes added pressure for event professionals to plan more impactful, experiential events for their attendees.
Communication, transparency, and attention to detail throughout the RFP process can make a venue stand out. By providing proactive solutions, offering a digital presence that caters to the event professional needs, and delivering a quick, thorough response to RFPs, hoteliers can win more group business.
To download the global edition of Cvent's 2019 Planner Sourcing Report, click HERE. Over the coming weeks, Cvent will release region-specific versions of the Report which will address the unique pain points and areas of improvement for Europe, Asia Pacific, United Kingdom and North America. About Cvent Hospitality Cloud The Cvent Hospitality Cloud partners with hotels and venues to help them drive profitable group and corporate travel business. Event planners and corporate travel managers source more than $16 billion dollars in business through Cvent's online platforms each year, and the Cvent Hospitality Cloud offers clients direct access to these buyers. Using Cvent digital marketing tools and software solutions, hoteliers attract valuable leads to grow their business, maximize the value of that business, and strengthen direct customer relationships. By connecting hotels with buyers and providing technology for winning and servicing customers, Cvent Hospitality Cloud helps hoteliers grow and own their group and corporate travel business. For more information regarding the Cvent Hospitality Cloud, visit https://www.cvent.com/en/hospitality-cloud. About Cvent Cvent is a leading meetings, events, and hospitality technology provider with more than 4,000 employees, 27,000 customers, and 300,000 users worldwide. The Cvent Event Cloud offers software solutions to event planners and marketers for online event registration, venue selection, event management and marketing, onsite solutions, and attendee engagement. Cvent's suite of products automate and simplify the planning process to maximize the impact of events. The Cvent Hospitality Cloud partners with hotels and venues to help them drive group and corporate travel business. Hotels use the Cvent Hospitality Cloud's digital marketing tools and software solutions to win business through Cvent's sourcing platforms and to service their customers directly, efficiently and profitably - helping them grow and own their business. Cvent solutions optimize the entire event management value chain and have enabled clients around the world to manage hundreds of thousands of meetings and events. For more information, please visit Cvent.com, or connect with us on Facebook, Twitter or LinkedIn. View source version on businesswire.com: https://www.businesswire.com/news/home/20190813005007/en/ |