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Manatt, Vorhaus Digital Strategy Study Reveals Traditional TV Is Not Dead Despite Continued Online Video AscendanceManatt, Phelps & Phillips, LLP, a multidisciplinary, integrated professional services firm, and digital media consulting company, Vorhaus Advisors, today released their inaugural Digital Strategy Study, which analyzes the state of media and content consumption. Through a comprehensive consumer survey focusing on topics including connected TV, subscription video on demand (SVOD), mobile and esports, the report identifies a number of key trends that illustrate how consumers are interacting with technology to consume digital content, including:
"SVOD and OTT continue to grow and traditional pay TV remains under pressure from cord-cutting," said Mike Vorhaus, CEO of Vorhaus Advisors. "Our data suggests that skinny bundle offerings are an effective strategy for winning back traditional pay TV consumers. Furthermore, traditional television consumption remains highly attractive, particularly among the population 35 years and older." The study analyzes survey responses from more than 2,000 respondents over the age of 18. The sample was matched to the U.S. Census for age, gender and race, and questions focused on media attitudes and the behaviors of consumers on a broad range of topics. See the full report here. About Manatt, Phelps & Phillips, LLP Manatt, Phelps & Phillips, LLP, is one of the nation's leading law and consulting firms, with offices strategically located in California (Los Angeles, Orange County, Palo Alto (News - Alert), San Francisco and Sacramento), New York (New York City and Albany), Chicago, Washington, D.C., and Boston. The firm represents a sophisticated client base-including Fortune 500, middle-market and emerging companies-across a range of practice areas and industry sectors. For more information, visit www.manatt.com. About Vorhaus Advisors Vorhaus Advisors was founded in 2018 by Mike Vorhaus, a long-time leading analyst in the digital and gaming spaces. Vorhaus Advisors is focused on providing operational and strategic assistance to both early-stage startups and to more established companies in digital media, digital entertainment, gaming and electronic entertainment, advertising and marketing technology. Vorhaus provides consulting advice to companies and to investors, regularly makes appearances on TV and news programs, and is quoted in the popular press. Vorhaus Advisors is based in Los Angeles, California. View source version on businesswire.com: https://www.businesswire.com/news/home/20190711005193/en/ |