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Social Impact Startup Aunt Bertha Secures $16 Million in Series C Funding
[June 18, 2019]

Social Impact Startup Aunt Bertha Secures $16 Million in Series C Funding

Austin-based Aunt Bertha, a Public Benefit Corporation, announces it has raised $16 million in Series C funding. The round was led by Noro-Moseley Partners with participation from Digitalis Ventures, Techstars Ventures, Techstars Impact, Capital Factory as well as other early investors in the company.

Aunt Bertha operates the largest and most used online search and referral platform for individuals looking to connect to Community Based Organizations (CBOs) in the United States. The platform has more than two million users from all 50 states and customers include leading health systems, health plans, school systems, government agencies and non-profit organizations. Rapid adoption has coincided with rising awareness of the Social Determinants of Health (SDoH) as a key driver to lowering costs for healthcare organizations shifting to value-based care models.

"We have spent a lot of time researching this space with the help of our strategic partners, and we believe Aunt Bertha is the leading platform in the market today," says Spence McClelland, partner at Noro-Moseley Partners. "The company's broad network, data expertise and culture make them the solution of choice for the CBOs, customers and individuals they serve. We are looking forward to woring with Erine and this highly experienced and passionate team."

"Our customers are connecting the people they serve to food, housing, education and other programs using our nationwide Social Care Network. When people's basic needs are met, they are less likely to consume unnecessary healthcare services, which improves healthcare organizations' bottom line and ultimately overall health outcomes," shares Erine Gray, Aunt Bertha's founder and CEO. "Our customers see us as thought partners who understand the complexities that exist - after all, Social Determinants of Health (SDoH) used to be called poverty."

The company intends to grow its Austin-based team, and is currently looking for product managers, engineers and account executives (jobs). "If you or someone you know is looking to join a team working on very difficult, but solvable problems, we want to talk to you," adds Gray. "The work can be challenging, but meaningful. If that's appealing, please reach out."

About Aunt Bertha

Aunt Bertha's mission is to connect all people in need and the programs that serve them with dignity and ease. Beyond its core search functionality, the company delivers enterprise solutions for identifying social needs, targeting interventions, "closing the loop" on social care referrals, and delivering rich reporting. The company serves more than 175 customers across the United States, ranging from healthcare systems, payers, higher education, housing developments, and more. For more information, visit

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