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Parks Associates: 25% of UK Consumers Rate Access to Real-Time Energy Use Information as Most Valuable Energy Management ToolDALLAS, June 17, 2019 /PRNewswire/ -- Research from Parks Associates finds 25% of UK broadband households rate access to real-time energy use information as the most valuable energy management tool. According to IoT in the UK: Energy and the Smart Home, UK consumers show strong interest in real-time alerts and notifications for high energy consumption. Providers and manufacturers can tap into this opportunity with energy-related service and product bundles. "Campaigns such as Gaz & Leccy promotions in Great Britain have helped boost consumer awareness of the benefits in real-time energy information, especially regarding cost control," said Denise Ernst, VP, Parks Associates. "The next step is to make that information relevant and easily actionable for consumers. Analytics paired with real-time data can develop a model of what is normal in a household and provide alerts when energy consumption goes outside those parameters." Parks Associates research shows saving money is the highest positive influencer for the purchase of smart home devices, and energy-related use cases often deliver the most direct cost savings through lower energy bills. IoT in the UK: Energy and the Smart Home provides insights on awareness, demand, and adoption for connected energy products in relation to the smart home. Additional research includes:
For information on IoT in the UK: Energy and the Smart Home, contact [email protected]. To schedule an interview with an analyst or to request specific research data, please contact Sherrelle Lewis at [email protected], 972-996-0214. About Parks Associates The company's expertise includes digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security. Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Connected Health Summit: Engaging Consumers, Smart Energy Summit: Engaging the Consumer, and Future of Video: OTT, Pay TV, and Digital Media. http://www.parksassociates.com Media Contact:
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