Whirlpool Brand Helps Families Skip a Step in Laundry Routines with Latest Innovation: The Smart Front Load Laundry Pair with Load & Go™ Dispenser
BENTON HARBOR, Mich., May 21, 2019 /PRNewswire/ -- Laundry can often feel like a seemingly endless number of steps, between sorting, washing, pouring, transferring, drying, folding and putting clothes away. That's why Whirlpool is changing the laundry game for families by offering a way to skip a step when tackling this monotonous, but essential, chore.
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The integration of the Load & Go™ dispenser - a feature of the new Whirlpool® Smart Front Load Laundry Pair - means that busy families do not need to measure out and add detergent every time they do a load of laundry, allowing them to skip a step in the process. With Load & Go™, individuals only need to add detergent to the Smart Front Load Washer once and the dispenser will auto-distribute soap for up to 40 loads*. By using proprietary Precise Dispense technology, the dispenser will know the exact amount of soap to use based on the size of each load, eliminating the need to tediously measure or guess how much detergent is correct.
"We recently issued a survey that found one-third of Americans often push laundry to the bottom of their chore list1," said Nelly Martínez Garza, laundry brand manager, Whirlpool brand. "To us, it's no surprise at all. Though many individuals see laundry as an act of care they provide for their families, we know laundry remains a daunting task, which is why the Load & Go™ dispenser is such an ingenious feature. By providing a practical, smart and convenient shortcut right on our machines, this dispenser transforms the way we do laundry to help people have one less thing to remember. It may be a small change but it makes a huge difference."
In addition to the Load & Go™ dispenser, the Whirlpool® Smart Front Load Laundry Pair offers an array of beneficial features that help families care for one another, including**:
1 Ketchum Analytics, on behalf of Whirlpool Brand, conducted an online survey fielded by YouGov. All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 1243 adults. Fieldwork was undertaken between 19th-20th February 2019. The figures have been weighted and are representative of all US adults (aged 18+).
* Model WFW9620H. Based on an 8-lb load of laundry. Load & Go™ dispenser capacity varies by model.
** Appliance must be set to remote enable. WiFi & App required for connected features. Features subject to change. Details and privacy info at whirlpool.com/connect. Appliance must be set to Remote Enable for remote control capabilities. Voice control availability may vary by region. Select stains only.
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SOURCE Whirlpool Brand
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