Europe is projected to grow at a high CAGR during the forecast period.The rising demand for data integration will drive market growth in this region
NEW YORK, April 24, 2019 /PRNewswire/ -- KEY FINDINGS
North America is projected to hold the largest market share for marketing automation software by 2027.The key drivers for the growth of the market are a rise in the adoption of cloud computing and usage of internet, rising number of mobile users and rise in demand for SaaS cloud services and expansion of the 4G network.
Europe is projected to grow at a high CAGR during the forecast period.The rising demand for data integration will drive market growth in this region.
The North America region was the highest contributor to the global market.The countries considered in the North America region are the US and Canada.
However, it is the Asia-Pacific marketing automation software market that is projected to exhibit the fastest growth over the forecast period.
The leading players of the marketing automation software market are Etrigue Corporation, Oracle Corporation, Insidesales.Com Inc. (holding company of Inboundio), Infusionsoft (KEAP), Cognizant Technology Solution, International Business Machines Corporation, Adobe Systems, SAS Institute, Sales Force, Act-On Software, Greenrope, SAP SE, Hatchbuck, and Hubspot Inc.
1. INTERNATIONAL BUSINESS MACHINES CORPORATION
2. ORACLE CORPORATION
3. SALES FORCE
4. SAP SE
5. ADOBE SYSTEMS
6. SAS INSTITUTE
7. ACT-ON SOFTWARE
8. COGNIZANT TECHNOLOGY SOLUTION
9. ETRIGUE CORPORATION
12. HUBSPOT INC.
13. INSIDESALES.COM INC. (HOLDING COMPANY OF INBOUNDIO)
14. INFUSIONSOFT (KEAP)
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