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Audi Germany and Salesforce Activate the Future of Automotive with Digital OfferingsMUNICH, April 17, 2019 /PRNewswire/ -- Audi Germany, a leading manufacturer of automobiles and motorcycles in the premium segment, is pooling its expertise in the area of e-mobility with Salesforce (NYSE: CRM), the global leader in CRM, to deliver smart, personalized customer engagement throughout the entire customer lifecycle. Audi's new innovative "Functions-on-Demand" solution enables customers to order and obtain—temporarily or permanently—optional equipment and services for their vehicles. As a result, owners of an Audi benefit from a high degree of flexibility and freedom. The Audi e-tron and Functions-on-Demand solution can be experienced at the Salesforce Basecamp events in Munich, Düsseldorf and Berlin. Audi e-tron with Functions-on-Demand "In the Fourth Industrial Revolution, artificial intelligence and IoT are setting new customer expectations," said Markus Ehrle, SVP Enterprise Business, Germany, Salesforce. "This transformation is especially significant in the automotive industry. Audi understands this, and is unifying the customer journey on Salesforce to give customers an innovative experience without any roadblocks." About Audi About Salesforce View original content to download multimedia:http://www.prnewswire.com/news-releases/audi-germany-and-salesforce-activate-the-future-of-automotive-with-digital-offerings-300834021.html SOURCE Salesforce |