Oscar-Winning Rock Climber Alongside Lyft to Keynote Vancouver's TractionForce 2019

VANCOUVER, April 3, 2019 /CNW/ - Vancouver cloud technology company, Traction on Demand, today released its speaker lineup for TractionForce 2019 featuring world-renowned rock climber and lead in the Oscar-winning documentary, Free Solo, Alex Honnold. The ticketed event will take place at the Queen Elizabeth Theatre on May 23, 2019.

"We're introducing a lot of firsts to this year's TractionForce including a new venue, a ticketed format, and Oscar talent," said Greg Malpass, Founder and CEO at Traction on Demand. "It's important we continue to find new ways to elevate our event offering which is what drove the decision to shift this year's format."

Among other leaders, Lyft's Managing Director for Canada, Aaron Zifkin, will join Alex Honnold on the keynote stage. While Honnold and Zifkin operate in different capacities, their keynote sessions will similarly explore how defining and staying true to personal and Collective Whys has led to growth and success in business.

"We're as dedicated now to educating attendees on the importance of making purpose-driven investments in people and technology as we were seven years ago when the conference first launched," said Malpass. "We're rally proud of this year's speaker lineup. Our goal is to continue attracting world-class talent to the stage while keeping the ticket cost at a price point that's accessible." 

In addition to keynote presenters, this year's lineup will include speakers from TELUS, Big Brothers Big Sisters of America and CerebralSelling.com among others. For a complete speaker lineup and to purchase early bird tickets, please visit: www.tractionforce.ca.

As a sponsor-run community event, TractionForce acknowledges the support of its platinum sponsors Conga, Dell Boomi, NewVoiceMedia, Altify and Traction Guest. Sponsor support ensures attendees have access to top speakers and content.

About TractionForce:

TractionForce is Western Canada's largest cloud technology and business transformation conference. In its seventh year, the event looks to inspire individuals and organizations, commercial and nonprofit, to effectively leverage technology to do more, with less. TractionForce programming includes educational technology-driven sessions and thought-provoking speakers from across industries.

About Traction on Demand:

Traction on Demand is one of North America's largest independent Salesforce.com consulting and application development partner with 5,000+ projects on the platform. We develop innovative cloud technology solutions for North America's largest and most influential brands, as well as hundreds of small and medium-sized companies. As one of the country's first 100 certified B Corporations, Traction on Demand has been named a top 10 best places to work in Canada since 2014, proving that team, community and ethics are top priorities.

Traction on Demand's incubated SaaS product companies include Traction Guest, Traction Hierarchies, Traction Complete and Traction Rec.

SOURCE Traction on Demand

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