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Zaius Introduces Zam, the Marketing Assistant Built to Help Marketers Delight Customers at Every InteractionBOSTON, March 26, 2019 /PRNewswire/ -- Zaius, the architect of Assisted Marketing, today unveiled Zam, the data science-powered marketing assistant that supercharges the award-winning Zaius customer relationship management (CRM) platform. Zaius is the only CRM to provide the visibility of a Customer Data Platform, the cross-channel campaign functionality of a next-gen Email Service Provider, and the intelligence of data science. Zaius provides marketers with a complete view of their customers, connecting all customer data sources, stitching identities of both known shoppers and anonymous visitors, which enables deep segmentation, precise personalization, and cross-channel campaign orchestration. With Zam, marketers harness the power of data science throughout the CRM platform, without the need for endless data-diving. Zam is the industry's first automated marketing assistant that translates the power and intelligence of data science into assists - a new kind of pescriptive and directional guidance - to optimize marketing programs and inject relevance into customer relationships. Zam uniquely trains itself on each brand's data, doing the heavy lifting of surfacing opportunities, automating tasks, and streamlining execution, so marketers can efficiently realize their potential. "From CRM to paid media to site merchandising, Zam empowers my team to plan for success and pivot quickly to capitalize on 'hidden gems,''' said Sam Wilson, Senior E-commerce Marketing Manager, Richer Poorer. "It reveals layers of marketing and business intelligence that we don't get elsewhere." Assisted by Zam, Zaius users now have predictive and descriptive capabilities including:
"There is no 'one-size-fits-all' predictive model. To inject true value into a brand's relationship with its shoppers, models must adapt to your unique business and continue to learn as they gather more data," emphasized Spencer Pingry, Zaius founder and CTO. "Zam leverages a brand's event level stream of customer interactions including product detail views, promotional offers, content viewed across channels, and more. We take care of data science so that you can take care of your customers." The release of Zam follows a string of value-added functionality augmenting the Zaius B2C CRM platform, including the launch of web modals, expanded behavioral segmentation, and frictionless onboarding through turn-key eCommerce integrations, such as Shopify, and automated IP warming. To learn more about Zam, register for the upcoming release webinar on Tuesday, April 2nd at 12noon ET. https://www.zaius.com/learn/meet-zam/ About Zaius Media Contact: Crystal Richard, (506) 860-0956, [email protected] View original content to download multimedia:http://www.prnewswire.com/news-releases/zaius-introduces-zam-the-marketing-assistant-built-to-help-marketers-delight-customers-at-every-interaction-300817962.html SOURCE Zaius, Inc. |