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Triple Bottom Line Results Is the New Education Business ModelSHERBROOKE, Quebec, March 19, 2019 (GLOBE NEWSWIRE) -- Classcraft, an award-winning Engagement Management System for schools, announced today it has been officially certified as a B Corp. In order to receive certification, companies must meet the highest standards of overall social and environmental performance, transparency, and accountability and aspire to use the power of business to solve social and environmental problems. Brothers Shawn and Devin Young, along with their father Lauren, founded the business in 2013 and launched their innovative edtech product in 2015.
“We’re very proud to be one of the few ed-tech companies worldwide to meet the high standards required to be B Corp certified,” said Classcraft CEO Shawn Young, headquartered in the company’s Sherbrooke office. “Through this process, you can’t just say you're doing good for kids, you have to prove it with data and research. For us, it was easy to offer proof of our results because we provide impact measurement to educators nearly every day.” Classcraft President Devin Young, based in New York, explained, “Classcraft’s Engagement Management System (EMS) provides real-time data on student engagement, academics, social emotional behavior, and skills development, data that is critical to driving innovation and measurable results in schools and districts today. Being a B Corp is one way to have an independent body validate that the way we are doing our work is aigned with the actual work we do.” Shawn added, “We’re committed to a triple bottom line, having a successful company, providing powerful impact to our customers, and positively contributing to society and our environment. That’s always been our mission.” “The MaRS Catalyst Fund is thrilled to have supported Classcraft through the B Corp process and ultimately as a certified B Corp,” said Kathryn Wortsman, Fund Manager for the MaRS Catalyst Fund. “As a mandate of the Catalyst Fund, all of our portfolio companies complete the assessment to build best-in-class environment, social, and governance practices. We believe this sets up our portfolio companies for success as mission alignment combined with good governance, employee practices, and environmental policies support a motivated and healthier culture for improved overall company performance and customer satisfaction.” Classcraft received a rating of 86.6, compared to the average score of similar educational companies seeking B Corp certification at 50.5. Companies must score 80 or higher to be certified. Classcraft joins 2,778 companies worldwide that have received B Corp certification. B Lab, the nonprofit that provides the certification, describes B Corporations as “a new kind of business that balances purpose and profit. They are legally required to consider the impact of their decisions on their workers, customers, suppliers, community, and the environment.“ B Lab’s Country Manager of Canada, Kasha Huk, stated, “We’re proud to have Classcraft join the ranks of the B Corp community of leaders that are driving a global movement of people using business as a force for good. It's exciting to see this leadership within the education technology space and across the more than 150 industries and 60 countries currently representing the B Corp community globally.” Classcraft Devin Young For information, contact: A photo accompanying this announcement is available at //www.globenewswire.com/NewsRoom/AttachmentNg/700dbb16-99f1-44c9-b10d-8b97e456206b |