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The Austrian Market for Prepaid Cards to 2023: A $7 Billion Opportunity, Growing at a CAGR of 11.6% - ResearchAndMarkets.com
[February 20, 2019]

The Austrian Market for Prepaid Cards to 2023: A $7 Billion Opportunity, Growing at a CAGR of 11.6% - ResearchAndMarkets.com


The "Austria Prepaid Cards Business and Investment Opportunities - Market Size and Forecast (2014-2023), Consumer Attitude & Behaviour, Retail Spend, Market Risk" report has been added to ResearchAndMarkets.com's offering.

According to this research, the prepaid card market (value terms) in Austria increased at a CAGR of 17.3% during 2014-2018. Over the forecast period of 2019 to 2023, the market is expected to record a CAGR of 11.6%, increasing from US$ 4.5 billion in 2019 to reach US$ 7 billion by 2023.

This report provides trend analysis (market size and forecast) of prepaid (pay before) cards, offering a wealth of insights to help companies understand this growing but quickly changing market.

  • Market dynamics: Provides a comprehensive view on size and structure, industry dynamics, market trends, consumer attitude and behaviour, and competitive landscape in prepaid card industry in Austria.
  • Open loop and closed loop: market estimates and forecasts to assess opportunities in open loop and closed loop prepaid market segments. Details four essential KPIs - number of cards in circulation, number of transactions, load value, and value of transactions.
  • Open loop prepaid card categories: Identifies potential risks, consumer adoption, and market size across 11 market segments in open loop prepaid cards for the period 2014-2023. These include gift, business & administrative expense, payroll, meal, employee / partner incentive, travel forex, general purpose, remittance, teen and campus, social security and other government benefit programs, insurance claims.
  • Closed loop prepaid card categories: Identifies potential risks, consumer adoption, and market size across 10 market segments in closed loop prepaid cards for the period 2014-2023. These include gift, healthcare and wellness, consumer incentives, employee / partner incentives, entertainment and gaming, teen and campus, social security and other government benefit programs, transit and tolls, and fuel, utilities, and others.
  • Benchmarking and risk index: Benchmarks the prepaid card industry in the country with key global markets along with risk assessment through the Prepaid Cards Industry Risk Index (PCIRI).
  • Consumer attitude and behaviour: Drawing from proprietary survey results, this report identifies and interprets key prepaid KPIs, including spend by age, gender, and income level. In addition, it provides an overview of how consumers are currently using prepaid cards across five key categories - travel, bill payment, retail spend, cash withdrawal, and P2P transfers. It also provides a breakdown by transaction size.
  • Retail spend: Breaks down retail spend across 11 categories to provide detailed insights on consumr behaviour and changing dynamics of prepaid card spend.



Report Scope

  • Austria Prepaid card market data and insights: It details market opportunities across 75+ market segments in prepaid cards and identifies potential risks. Market estimates and forecasts (2014-2023) assess overall prepaid card industry on four essential KPIs - number of cards in circulation, number of transactions, load value, and value of transactions.
  • Austria Prepaid card analysis consumer segments: Retail (banked and unbanked / underbanked), corporate (small scale, mid-size, and enterprise), and government / public sector
  • Austria Prepaid card spend analysis by consumer demographics: Age, income, and gender
  • Austria Prepaid card spend analysis by retail spend categories: Food and grocery, health & beauty, apparel and footwear, books / music / video, consumer electronics, pharmacy and wellness, gas station, restaurants & bars, toys, kids & babies, media and entertainment, services
  • Austria Prepaid card spend analysis by card function: Closed loop and open loop segments
  • Prepaid card categories: Drawing from proprietary survey results, this report provides in-depth analysis of opportunities in both open loop and closed loop prepaid card categories.

Included in the Report


  • Austria Gift card spend analysis: Market size and forecast by functional attribute (open loop and closed loop) and by consumer segments (retail, small scale business, mid-size business, and enterprise business). Also, breaks down the market size by consumer behavior, covering gifting occasion, card type (paper, plastic, digital), and market share by retail categories.
  • Austria Business & administrative expense card spend analysis: Market size and forecast at category level and by consumer segments (government, small scale business, mid-size business, and enterprise business).
  • Austria Payroll card spend analysis: Market size and forecast at category level and by consumer segments (government, small scale business, mid-size business, and enterprise business).
  • Austria Meal card spend analysis: Market size and forecast by consumer segments (government, small scale business, mid-size business, and enterprise business).
  • Austria Healthcare and wellness card spend analysis: Market size and forecast at category level.
  • Austria Consumer incentive card spend analysis: Market size and forecast at category level and by consumer segments (government, small scale business, mid-size business, and enterprise business).
  • Austria Employee / partner incentive card spend analysis: Market size and forecast at category level and by functional attribute (open loop and closed loop) and by consumer segments (government, small scale business, mid-size business, and enterprise business).
  • Austria Travel forex card spend analysis: Market size and forecast by consumer segments (retail, government, small scale business, mid-size business, and enterprise business).
  • Austria General purpose card spend analysis: Market size and forecast at category level and by consumer segments (banked and underbanked / unbanked).
  • Austria Remittance card spend analysis: Market size and forecast at category level.
  • Austria Teen and campus card spend analysis: Market size and forecast at category level and by functional attribute (open loop and closed loop).
  • Austria Social security and other government benefit program cards spend analysis: Market size and forecast by functional attribute (open loop and closed loop).
  • Austria Insurance claim card spend analysis: Market size and forecast at category level.
  • Austria Entertainment and gaming card spend analysis: Market size and forecast at category level.
  • Austria Transit and toll card spend analysis: Market size and forecast at category level.
  • Austria Fuel, utilities, and other cards spend analysis: Market size and forecast at category level.

Companies Mentioned

  • Rewe Group
  • Internationale Spar Centrale BV
  • Aldi Group
  • Metro AG
  • XXXLutz Group
  • Schwarz Beteiligungs GmbH
  • Tengelmann Group
  • Steinhoff International Holdings Ltd
  • M-Preis Warenvertriebs GmbH (Mlk)
  • Amazon.com (News - Alert) Inc
  • Pfeiffer HandelsgmbH
  • Hagebau Handelsgesellschaft fr Baustoffe mbH & Co KG
  • dm-Drogerie Markt GmbH & Co KG
  • Inter Ikea Systems BV
  • H&M Hennes & Mauritz AB
  • Markant AG
  • Expert International GmbH
  • eBay (News - Alert) Inc
  • Management Trust Holding AD
  • C&A Mode AG
  • Mller Ltd & Co KG
  • Sport 2000 International GmbH
  • Bauhaus GmbH & Co KG
  • Intersport International Corp (IIC)
  • Otto Group

For more information about this report visit https://www.researchandmarkets.com/research/hhkcww/the_austrian?w=4


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