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The Forbes M+A Group Advises Novelty Lights on its Sale to American LightingGREENWOOD VILLAGE, Colo., Feb. 12, 2019 /PRNewswire/ -- The Forbes M+A Group (Forbes), a leading transaction advisory firm, served as exclusive advisor to Novelty Lights (Novelty), an e-Commerce lighting platform, on its majority interest sale to American Lighting Inc, a subsidiary of Neo-Neon Holdings Limited. The transaction will serve to complement American Lighting's current sales channels and supplement Novelty's existing supply chain. "American Lighting is an ideal partner for Novelty Lights. The combination will provide greater control over our supply chain and sales channels, ensuring a great customer experience in each transaction," commented Tres Coors, CEO of Novelty Lights. "Forbes did a great job of guiding us through the process. Their industry knowledge, relationships with buyers, extensive transaction experience, and adaptive and creative deal making were essential in achieving an outcome that met our gals." "Novelty Lights' decision to secure a strategic partner will position the company as an industry leader for years to come," said Tom Schmidt, Managing Director & Partner at Forbes and Novelty Lights lead advisor. "The Forbes team was pleased to advise Novelty Lights on this transaction and achieve a great outcome." About Novelty Lights About The Forbes M+A Group About American Lighting Media Contact
View original content to download multimedia:http://www.prnewswire.com/news-releases/the-forbes-ma-group-advises-novelty-lights-on-its-sale-to-american-lighting-300794414.html SOURCE The Forbes M+A Group |