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Transparency Helps Brands Eliminate Fraud, Wasted Spend, Report RevealsLOS ANGELES, Feb. 11, 2019 /PRNewswire/ -- Lucidity, the advertising transparency company, today revealed findings from the industry's first blockchain pilot program focused on providing brands with greater transparency to better inform media buying decisions. In conjunction with the IAB Tech Lab's Blockchain Pilot program, Lucidity's blockchain technology authenticated a series of campaigns with over a dozen advertisers by adding a transparency layer to brand programmatic media buys. The resulting aggregate data is the most complete record of results from a blockchain-powered digital advertising solution to-date, including such finding as:
The IAB Tech Lab has taken a leading role in investigating the benefits of blockchain technology. "The pilot results are meaningful progress in support of how blockchain can bring about a more reliable, transparent and trustworthy ecosystem," said Dennis Buchheim, Senior Vice President and General Manager, IAB Tech Lab. "The brands and agencies that collaborated with Lucidity are contributing to valuable learnings that will help us identify where blockchain could have meaningful, near-term value in advertising, and how standards and best practices could play an effective role." Lucidity's Ad Transparency Report 2019: Assessing Blockchain's Ability to Fight Fraud and Eliminate Waste in Digital Advertising can be downloaded here: https://lucidity.tech/project/transparency-report-2019/ Lucidity was named one of Business Insider's "Most Interesting Ad Tech and Mar Tech Companies of 2018," and the company was recently selected for IBM's Blockchain Accelerator Program. The Lucidity team will be presenting at the IAB Annual Leadership Meeting taking place February 10-12, 2019. About Lucidity Lucidity makes advertising transparent. When advertising analytics are measured differently by every member of the digital advertising ecosystem, then data discrepancies are inevitable, campaign optimizations are difficult to make, fraud is easy to hide, and the media marketers buy may not end up being the media marketers get. To solve for this, Lucidity uses the blockchain to authenticate every impression and click to fight fraud, eliminate waste and drive greater outcomes for advertisers. For more information, please visit http://lucidity.tech. Contact:
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