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Make the World You Want: New GoDaddy Campaign Encourages Everyday Entrepreneurs to Pursue Their DreamsSCOTTSDALE, Ariz., Feb. 8, 2019 /PRNewswire/ -- GoDaddy Inc. (NYSE: GDDY), the company that empowers everyday entrepreneurs, today launched a new brand campaign that encourages people from all walks of life to "Make the World You Want" by pursuing their dreams and passions – no matter what obstacles lay before them. Fear. Self-Doubt. Naysayers. There are a multitude of reasons why people never take the first step to transform an idea into something real and live a life that is more meaningful to them. The new campaign revolves around actual GoDaddy customers who had the courage to breakthrough barriers and turn their dreams into successful ventures and inspirational movements all while telling their stories with a powerful website built with GoDaddy. "Right now, the world is buzzing with change," said GoDaddy Chief Brand Officer Cameron Scott. "We are living in a time of movements, protests, hashtags, a growing distrust of the big guys and a resurgence of community," he explained. "The 'Make the World You Want' campaign celebrates GoDaddy customers changing the world where it doesn't quite fit them…in ways both big and small. Having your own digital brand, one you control with your own website, is empowering and gives people a uniquely powerful platform to tell their story." The six customers featured in the campaign come from wide-ranging fields and interests. GoDaddy has helped, and will continue to help, each of them build a vibrant online presence that fosters community and enables them to grow their passions:
Each of these Make the World You Want stories will be showcased in an integrated campaign that includes television ads, online video, and other traditional marketing vehicles. The campaign will also engage with audiences natural to each of the GoDaddy customers, to inspire and encourage them to take the first step towards making their ideas a reality. During the campaign, GoDaddy is demonstrating the value of its tools – website and e-commerce creation, Search Engine Optimization, email marketing, social media engagement – by showcasing the sites built with each of the influencers in the campaign. People can view each of the Make the World You Want stories at https://www.godaddy.com/make-the-world-you-want "We hope everyone from seasoned entrepreneurs to someone with just an inkling of an idea for a business, or a passion, or a movement will be inspired by what our customers have done," said Scott. "These are living, breathing examples of how powerful an idea can be when nurtured and shared with the world." Source: GoDaddy Inc. About GoDaddy © 2019 GoDaddy Inc. All Rights Reserved.
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