[February 07, 2019]

Ikon Pass Reinforces Commitment to Protect Our Winters with 25k Donation

Ikon Pass is renewing its partnership with Protect Our Winters (POW) through a Summit Level donation, designed to further climate change education and advocacy. The 25k donation aims to support industry-led programs that unite and mobilize the global snow sports community against climate change and enhance education, advocacy and community-based activism. Through this reinforced collaboration, Ikon Pass holders will continue to receive a complimentary one-year membership to Protect Our Winters, joining a unique community of engaged athletes, respected brands and outdoor enthusiasts.

"We are proud to reaffirm our support of Protect Our Winters and its commitment to tackling climate change," said Erik Forsell, Chief Marketing Officer for Alterra Mountain Company. "Ikon Pass is a leading force in the industry and beyond, and we are dedicated to playing a key role in creative opportunities and activations to further highlight POW's important message."

The partnership between Ikon Pass and POW was recently on full display at Outdoor Retailer Snow Show in Denver, where attendees could collect six commissioned pieces of Ikon Pass artwork with a minimum $1 donation, benefiting the Shane McConkey EcoChallenge, a POW partner. The Shane McConkey EcoChallenge encourages kids to identify and help resolve an environmental concern in their school or community, providing funding for the winning teams who create innovative projects that protect the environment and fight climate change. Ikon Pass matched all donations, gifting a total $5,680 to the EcoChallenge, helping kids promote environmental education and action in their communities.

"As a POW partner, we are honored and excited to benefit from Ikon Pass and PO's collaborative efforts to mobilize the highly passionate snow sports community," said Sherry McConkey, Director and Founder of the Shane McConkey Foundation. "Through this creative initiative, the Ikon Pass is investing in the future generation of outdoor enthusiasts and giving them the means to start finding and implementing solutions to combat climate change within their own community."

"The time to make crucial and immediate climate action is now and the outdoor community has a unique opportunity to lead," said Jeremy Jones, Professional Snowboarder and Founder of Protect Our Winters. "We are excited to renew our partnership with Ikon Pass and leverage its robust influence in the highly connected outdoor industry to instill change and create meaningful climate solutions."

The 2019-2020 Ikon Pass will go on sale in the spring. The $50-valued POW membership for Ikon Pass holders also includes POW die cut stickers, 20% off POW store merchandise, a monthly POW newsletter, and a subscription to the biweekly email newsletter "The Line."

About Ikon Pass

The Ikon Pass is the new standard in season passes, connecting the most iconic mountains across North America, Australia, Japan and Chile, delivering authentic, memorable snow adventures. Brought to you by Alterra Mountain Company, the Ikon Pass unlocks access to a community of diverse destinations you want to ski and ride, including Aspen Snowmass, Steamboat, Winter Park Resort, Copper Mountain and Eldora Mountain Resort in Colorado; Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain and Big Bear Mountain Resort in California; Jackson Hole Mountain Resort in Wyoming; Big Sky Mountain Resort in Montana; Stratton, Killington and Sugarbush Resort in Vermont; Snowshoe in West Virginia; Boyne Highlands and Boyne Mountain in Michigan; Crystal Mountain and The Summit at Snoqualmie in Washington; Tremblant in Quebec and Blue Mountain in Ontario, Canada; SkiBig3 in Alberta, Canada; Revelstoke Mountain Resort and Cypress Mountain in British Columbia, Canada; Sunday River and Sugarloaf in Maine; Loon Mountain in New Hampshire; Deer Valley Resort, Solitude Mountain Resort, Brighton Resort, Alta Ski Area, and Snowbird in Utah; Thredbo in Australia; Coronet Peak, The Remarkables, Mt Hutt in New Zealand; Niseko United in Japan, and Valle Nevado in Chile. Special offers are available at CMH Heli-Skiing & Summer Adventures, the world's largest heli-skiing and heli-hiking operation. For more information on the Ikon Pass, visit www.ikonpass.com.

About Alterra Mountain Company

Alterra Mountain Company is a family of 14 iconic year-round destinations, including the world's largest heli-ski and heli-hiking operation, offering the Ikon Pass, the new standard in season passes. The company owns and operates a range of recreation, hospitality, real-estate development, food and beverage and retail businesses. Headquartered in Denver, Colorado with destinations across the continent, Alterra Mountain Company is rooted in the spirit of the mountains and united by a passion for outdoor adventure. Alterra Mountain Company's family of diverse playgrounds spans six U.S. states and three Canadian provinces: Steamboat and Winter Park Resort in Colorado; Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain and Big Bear Mountain Resort in California; Stratton in Vermont; Snowshoe in West Virginia; Tremblant in Quebec, Blue Mountain in Ontario; Crystal Mountain in Washington; Deer Valley Resort and Solitude Mountain Resort in Utah; and CMH Heli-Skiing & Summer Adventures in British Columbia. Alterra Mountain Company honors each destination's unique character and authenticity and celebrates the legendary adventures and enduring memories they bring to everyone. For more information, please visit www.alterramtnco.com.

About Protect Our Winters

Protect Our Winters is a 501(c)(3) nonprofit that engages and mobilizes the outdoor sports community to lead the fight against climate change through educational initiatives and political advocacy. Founded by professional snowboarder Jeremy Jones in 2007, Protect Our Winters works with businesses, athletes and the community to harness the collective power of the outdoor sports industry to take meaningful action against climate change. For more information, visit www.protectourwinters.org.

View source version on businesswire.com: https://www.businesswire.com/news/home/20190207005646/en/

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