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Yext Releases 2018 Search Trends DataNEW YORK, Jan. 10, 2019 /PRNewswire/ -- Yext, Inc. (NYSE: Yext), the leader in digital knowledge management (DKM), released new research on how consumer search behavior changed in 2018. The data revealed that, as search technology has gotten more intelligent, consumer interactions with businesses are rising across the board in services like Google, Alexa, and Siri. In fact, new reviews per business location were up 87% in 2018 over the previous year. Businesses in nearly all industries have seen a greater proportion of their brand interactions happening via AI-enabled services rather than on their own websites, with customers often interacting off-site and then visiting business websites to take action on transactional local pages. Yext's 2018 brand interactions research quantifies this international shift in the marketing funnel. Yext examined engagement and review data across hundreds of thousands of business locations around the world,* finding:
*Yext examined the volume of actions for a US and international sample of more than 300,000 Yext customer business locations, reviews volume for a sample of more than 150,000 business locations across the Yext Knowledge Network and actions on local pages for a sample of more than 59,000 business locations from the 2018 calendar year, and compared them to the same metrics for the same businesses for the 2017 calendar year. About Yext Yext, Inc. (NYSE: YEXT) is the leading Digital Knowledge Management (DKM) platform. Our mission is to give companies control over their brand experiences across the digital universe of maps, apps, search engines, voice assistants, and other intelligent services that drive consumer discovery, decision, and action. Today, thousands of businesses including brands like Taco Bell, Rite Aid, and Steward Health Care use the Yext Knowledge Engine™ to manage their digital knowledge in order to boost brand engagement, drive foot traffic, and increase sales. Yext has been named a Best Place to Work by Fortune and Great Place to Work® as well as a Best Workplace for Women. Yext is headquartered in New York City with offices in Berlin, Chicago, Dallas, Geneva, London, Paris, San Francisco, Shanghai, Tokyo and the Washington, D.C. Area. For more information, visit yext.com. View original content to download multimedia:http://www.prnewswire.com/news-releases/yext-releases-2018-search-trends-data-300775940.html SOURCE Yext, Inc. |