TMCnet News
CGS Survey Reveals Sustainability Is Driving Demand and Customer LoyaltyNEW YORK, Jan. 10, 2019 (GLOBE NEWSWIRE) -- CGS, a global provider of business applications, enterprise learning and outsourcing services, today announced the findings from its 2019 Retail and Sustainability Survey. The results showed that more than two-thirds of the respondents consider sustainability when making a purchase and are willing to pay more for sustainable products. Despite being a relatively new buying group, Gen Zi shoppers make up some of the most conscious buyers, with 68 percent having made an eco-friendly purchase in the past year. CGS surveyed over 1,000 U.S. individuals (ages 18-65+) on how sustainable products and business practices are driving their buying preferences. Despite price still being a big factor in purchasing decisions, consumers are putting an emphasis on sustainability, and are also increasingly focused on shopping with brands whose mission they care about. Key findings from the survey include: Buyers want sustainable products; and over one-third will pay 25% more for them Brands must revamp their strategies for cultivating customer loyalty Younger buyers are more eco-aware Sustainable apparel is only starting to become a priority “Today’s buyers are driven by more than price – they’re looking for brands that align with their own values and needs,” said Paul Magel, President, Business Applications division, CGS. “To create a loyal customer base, brands must be transparent about the materials and development behind their products. Our BlueCherry® software helps brands meet these demands and deliver on the promise of sustainability and transparency.” To view the full findings, see infographic. CGS’s BlueCherry® Enterprise Suite provides clients with a powerful, comprehensive set of tools to drive their fundamental business processes. It focuses on the needs of high-growth organizations operating in the consumer lifestyle products, retail and apparel industries. The BlueCherry Enterprise Suite’s built-in capacity addresses the needs of all core management, planning, product development, manufacturing, logistics, finance and sales functions. About CGS For 35 years, CGS has enabled global enterprises, regional companies and government agencies to drive breakthrough performance through business applications, enterprise learning and outsourcing services. CGS is wholly focused on creating comprehensive solutions that meet clients' complex, multi-dimensional needs and support clients' most fundamental business activities. Headquartered in New York City, CGS has offices across North America, South America, Europe, the Middle East and Asia. For more information, please visit www.cgsinc.com and follow us on Twitter at @CGSinc and @BlueCherryCGS and on Facebook. Media Contacts: Kate Connors (for CGS) i For the purposes of this survey, Gen Z is defined as 18-24 (the older members of Gen Z with buying power) |