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Sony Crackle Delivers Personalized Experiences With Deloitte Digital and Salesforce
[December 18, 2018]

Sony Crackle Delivers Personalized Experiences With Deloitte Digital and Salesforce

SAN FRANCISCO, Dec. 18, 2018 /PRNewswire/ -- Deloitte Digital today announced that it has been recognized with a Salesforce Partner Innovation Award for its work with Sony Crackle, a free streaming service from Sony Pictures Entertainment. Deloitte Digital helped Sony Crackle transform its business by leveraging StreamMIX, a DigitalMIX™ solution, to demonstrate the value of actionable customer insights to improve subscriber interest, increase retention rates and grow advertising revenue.

Deloitte Digital (PRNewsFoto/Deloitte Digital)

For this innovative work, Salesforce named Deloitte Digital a recipient of the Salesforce Partner Innovation Award in the Innovation in Media category. Deloitte Digital received the award at Dreamforce 2018 in September. The annual event is considered to be the most innovative software conference of the year.

Deloitte Digital worked with Sony to create a dynamic CRM and multichannel campaign solution that engages viewers and supports them through their digital journey. Using pre-built and pre-tested Salesforce and Adobe integrations, StreamMIX enabled Sony to deliver personalized experiences while supporting targeted advertising services. This resulted in increased accessibility and performance across more than 20 device platforms, a uniform and enhanced understanding of audiences; and better planning and exposure for future advertising and marketing efforts.

"We believe the tools implemented give us the opportunity to glean important consumer insights and have an immediate and meaningful dialogue with our engaged audience across multiple channels," said Eric Berger, chief digital officer, Sony Pictures Television. "Deloitte's deep Salesforce knowledge enabled us to enhance our direct to consumer strategy."

"StreamMIX enables Sony Crackle to leverage a single consolidated view of the customer," said Danny Ledger principal, Deloitte Consulting LLP with Deloitte Digital. "This holistic view, along with integrated CRM data and third-party insights, allos Sony Crackle to discover new value and endless opportunities for its customers."

"The Salesforce Partner Innovation Awards celebrate our partners that have gone above and beyond to achieve customer success," said Tyler Prince, executive vice president, Industries and Partners, Salesforce. "Today, companies of all sizes and industries must be equipped for digital transformation — and having a trusted partner to usher customers into the digital age is imperative for success."

Deloitte Digital has created a new model for a new age — a creative digital consultancy. That means bringing together all the creative and technology capabilities, business acumen and industry insight needed to help transform clients' businesses with digital. With Deloitte Digital's end-to-end capabilities, clients bring their greatest ambitions, knowing Deloitte Digital has what it takes to bring new business visions to life. Visit or follow on Twitter @DeloitteDigi_US or @DeloitteDigital.

Salesforce, Dreamforce and others are among the trademarks of, inc.

About Deloitte
Deloitte provides industry-leading audit, consulting, tax and advisory services to many of the world's most admired brands, including more than 85 percent of the Fortune 500 and more than 6,000 private and middle market companies. Our people work across more than 20 industry sectors to make an impact that matters — delivering measurable and lasting results that help reinforce public trust in our capital markets, inspire clients to see challenges as opportunities to transform and thrive, and help lead the way toward a stronger economy and a healthy society. Deloitte is proud to be part of the largest global professional services network serving our clients in the markets that are most important to them.

About Sony Crackle
Sony Crackle is the only free, ad-supported streaming service that combines premium Original programming with curated blockbuster library titles hand-picked for its core audience of connectors: a coveted audience whose gaming consoles and streaming devices are their gateway to entertainment. Located on the lot of one of Hollywood's most iconic studios, Sony Crackle is the launchpad for Original hits like "The Oath," "Snatch," "StartUp" and "SuperMansion." With a team that spans some of the best of entertainment, tech, data science and gaming, Sony Crackle has surpassed 100M downloads to date and is available for free or as a paid service on over 25 devices and in 20 countries around the globe. For more information, go to or follow @SonyCrackle on Facebook, Instagram and Twitter for real-time updates.

Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee ("DTTL"), its network of member firms, and their related entities. DTTL and each of its member firms are legally separate and independent entities. DTTL (also referred to as "Deloitte Global") does not provide services to clients. In the United States, Deloitte refers to one or more of the US member firms of DTTL, their related entities that operate using the "Deloitte" name in the United States and their respective affiliates. Certain services may not be available to attest clients under the rules and regulations of public accounting. Please see to learn more about our global network of member firms.


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