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Parks Associates: 28% of Smart Speaker Owners use the Device to Control a Smart Home Device
[December 12, 2018]

Parks Associates: 28% of Smart Speaker Owners use the Device to Control a Smart Home Device


DALLAS, Dec. 12, 2018 /PRNewswire/ -- Parks Associates research finds 28% of U.S. broadband households with a smart speaker with voice assistant use the device to control a smart home device, compared to only 12% that use the device to control an entertainment device. The research firm analyzes the trends in smart home, connected entertainment, and consumer-based IoT in State of the Market: Smart Home and Connected Entertainment, available for download on the Parks Associates site.

"The entertainment ecosystem is lagging a bit in the voice control area, even though 45% of U.S. broadband households see voice control of the TV as appealing," said Jennifer Kent, Director, Research Quality & Product Development, Parks Associates. "Voice-based technologies experienced massive growth in the past five years, by alleviating complexity in the user experience and delivering key use cases in control of smart home devices. As consumers see these voice solutions operate their smart lights and thermostats, their interests extend to their entertainment services, creating opportunities for players that can bring a quality voice-based solution to this ecosystem."

Parks Associates discussed the growing consumer interest in voice control for entertainment this week at the conference Future of Video: OTT, Pay TV, and Digital Media. The firm hosts the inaugural conference December 10-12, 2018, in Marina del Rey, California. Sponsors for Future of Video include MediaKind, TiVo, Swrve, Hallmark Movies Now, Massive, Vudu, NAGRA, Premion, and Penthera.



State of the Market: Smart Home and Connected Entertainment addresses multiple topics in the smart home and connected entertainment industries:

  • Impact of DIY security on traditional security
  • Consumer interest in home energy management
  • Connected health and independent living adoption
  • OTT and the next-generation viewer
  • Connected CE ownership

Additional research from this document includes:


  • More than 45% of U.S. broadband households own a connected health device.
  • 20% of U.S. broadband households are very interested in home living service to notify family in case of emergency.
  • More than six million U.S. consumers will use PERS devices by 2021.
  • 40% of U.S. broadband households would pay for at least one home-living service for themselves.

For more information about State of the Market: Smart Home and Connected Entertainment, contact sales@parksassociates.com. To schedule an interview with an analyst or to request specific research data, please contact Julia Homier at julia.homier@parksassociates.com, 972-996-0202.

About Parks Associates

Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company's expertise includes digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Connected Health Summit: Engaging Consumers, Smart Energy Summit: Engaging the Consumer, and Future of Video: OTT, Pay TV, and Digital Media. http://www.parksassociates.com

Contact:
Julia Homier
Parks Associates
972.996.0214
206396@email4pr.com

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SOURCE Parks Associates


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