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InsideSales.com and Other Leading Sales Platforms Select Vidyard GoVideo to Power One-to-One Video MessagingWATERLOO, Ontario, Nov. 28, 2018 (GLOBE NEWSWIRE) -- Vidyard, the leading video platform for business, today announces that InsideSales.com and other leading providers of sales engagement and sales prospecting solutions have integrated Vidyard GoVideo to power one-to-one video messaging within their platforms.
Known for ease of use in quickly capturing, sharing, hosting and tracking personalized videos, Vidyard GoVideo, Vidyards’s flagship video messaging app, helps sales professionals develop more pipeline by incorporating customized one-to-one video messages into every step of the customer journey. These feature integrations and applications join Vidyard’s flourishing Integrations Directory, a collection of more than 30 marketing and sales solutions that bring the power of video to a broad spectrum of platforms helping sales, marketing, and customer experience professionals humanize business communications with video. These industry-leading sales organizations have turned to Vidyard to help solve customer pain points through the use of one-to-one, personalized videos that are seamlessly built into their platforms:
“There’s a growing chasm between buyer expectations and traditional email outreach. Conditioned by social media apps like Instagram, modern buyers want timely, informed, and personalized experiences,” says Gabe Larsen, Vice President of Growth for InsideSales.com. “At InsideSales.com, we are transforming the state of B2B sales prospecting with the world’s most accurate and effective email prospecting AI platform and we are happy to include seamless video integration with solutions like Vidyard's GoVideo. Instead of simply reporting email opens and clicks, we help Sales understand precisely when content like video and other attachments are viewed and by whom so that they can respond at the right moment.” Research shows that using video content has a significant positive impact on both open and reply rates. Teams that use video enjoy a 16% bump in open rates and a remarkable 26% increase in replies. Data scientists concluded that a well-placed and timed video in a sales outreach is an undisputed value-add to sales cadences. Moreover, emails containing a video sent within the 2nd and 20th day of a cadence result in significantly higher reply rates. Video Transcends the Entire Organization With millions of videos created by nearly 500,000 users, Vidyard GoVideo helps power sales conversations because it takes care of the heavy lifting, including video capture, cloud-based video hosting, and encoding, video playback on dedicated pages, video engagement tracking and video view notifications. One-to-one videos are also showing higher levels of engagement than more polished video content because it’s seen as authentic and therefore more trustworthy. “By further extending the reach of Vidyard GoVideo to help sales professionals, we’re making it incredibly simple for any sales rep or solutions engineer to create personal video messages, access existing video content, and build custom playlists for customers and prospects, then share and track video viewing data within existing business applications,” says Michael Litt, CEO and Co-founder of Vidyard. “Along with our partners, we are breaking down the barriers of video adoption and helping sales teams realize the full potential of what video can add to their prospecting, selling and customer success efforts.” Today’s partnership announcement comes one year after Vidyard expanded its Integration Directory partner ecosystem with the introduction of its Vidyard GoVideo partner app. With more than 30 partner integrations and applications, including HubSpot Video, a fully integrated video solution made available to HubSpot customers, Vidyard’s Integration Directory partners rely on Vidyard to power integrated experiences for video hosting, video analytics, and personalized video messaging. Vidyard is committed to helping business professionals access, create, share and track their videos from within the applications they rely on every day. More Information:
About Vidyard Media Contact: Graphic: A photo accompanying this announcement is available at //www.globenewswire.com/NewsRoom/AttachmentNg/57750279-8760-4c6c-9b85-6d657e2c58da |