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Mobile myths cost consumers dearly, as Americans report spending $3.4 billion replacing millions of smartphone screens last yearSAN FRANCISCO, Nov. 20, 2018 /PRNewswire/ -- Smartphone owners accidentally broke more than 50 million phone screens last year (that's nearly two every second), and replacing those screens cost them $3.4 billion. SquareTrade, an Allstate company and a highly rated protection plan provider trusted by millions of customers, today released research that looks at the costs of those phone drops, including the most common types of damage, misconceptions people have about the out-of-pocket costs of repairs, and what they'll do to avoid big-ticket repairs. The study found that 66% of smartphone owners damaged their phones in the past year, with cracked screens leading the way as the most common type of damage (29%). Scratched screens (27%) and nonworking batteries (22%) took second and third place respectively, with touchscreen issues and chipped corners/sides tying at 16% each. While we all think of ourselves as responsible smartphone owners, damage is often the result of simple clumsiness. By far, the most common cause of smartphone damage is dropping a phone on the ground (74%). Others are the phone falling out of a pocket (49%), being dropped in water (39%), being knocked off a table or counter (38%), being dropped in the toilet (26%) or falling out of a bag (22%). SquareTrade also found:
"Today's smartphones have all-glass designs that look sleek but aren't reliable when it comes to everyday drops. It can cost hundreds of dollars to repair even the smallest crack or damage," said Jason Siciliano, vice president and global creative director at SquareTrade. "Our survey showed that most phone owners truly underestimate the amount it will cost to fix their device, with 61% admitting they would wait to repair a cracked screen for a longer period of time because the cost of repairs has gone up." To avoid spending hundreds of dollars on repairs, SquareTrade advises that smartphone owners always use a screen protector and case – and get a protection plan. Data Sources:
View original content to download multimedia:http://www.prnewswire.com/news-releases/mobile-myths-cost-consumers-dearly-as-americans-report-spending-3-4-billion-replacing-millions-of-smartphone-screens-last-year-300753419.html SOURCE SquareTrade |