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The ATM Market in India 2018: Analysis & Outlook Through 2013-2023 - Increasing Penetration of White Label ATM's in Rural Areas
[November 08, 2018]

The ATM Market in India 2018: Analysis & Outlook Through 2013-2023 - Increasing Penetration of White Label ATM's in Rural Areas


DUBLIN, Nov. 8, 2018 /PRNewswire/ --

The "India ATM Market Outlook to 2023 - By ATM Supply, Managed Services & Cash Management" report has been added to ResearchAndMarkets.com's offering.

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India ATM management services market is at a developing stage. The ATM Managed Services Market is moderately fragmented among top 6-7 players which constituted 60-70% of the revenue share though there are number of smaller players existing in the market. These small players have usually positioned themselves into few of ATM service category.

Assessment of India ATM Managed Services Market: Indian government during August, 2014 has initiated the scheme of opening up of bank account at zero balance under PradhanMantri Jan DhanYojana (PMJDY). This led to expansion in the number of transactions performed in an ATM as debit card users in India increased significantly.

RBI passed the law to increase the penetration of ATMs in rural areas of India to meet the desired aim of financial inclusion which further supported the growth of ATM managed service market. Over the span of last five years, the number of ATMs installed has increased positively at a double digit growth rate during the period FY' 2013 to FY' 2018. As of 31st March 2018, Over 80% of the ATMs are being outsourced by the banks as Banks observed that outsourcing an off-site ATM is much more cost effective instead of managing them by the banks.

Trends and Developments

  • Increasing Number of ATM's
  • Introduction of Solar ATM's
  • Introduction of Biometric ATM's
  • Increasing Penetration of White Label ATM's in Rural Areas
  • Growth in Branchless Banking
  • Higher Number of Outdated ATM's
  • Government Efforts to Increase Deployment of Cash Recyclers

Issues and Challenges

  • Power Cuts and Deficit
  • Pressure on Profit Margins
  • Decline in Number of Free Transactions at ATM's
  • Low Interchange

Market Segmentation

By Type of ATMs

In India, there are four types of ATMs management including Managed Services (MSPs), Brown label ATMs, (Completely Outsourcing/IADs) ATMs Completely managed by banks and White label ATMs. Brown Label ATMs (IADs) has been recorded as the second highest number of ATMs; these ATMs are owned by banks and further deployed to ATM management companies for their management

On the other side, penetration of White label ATMs in India is quiet low as compared to other ATMs operating in the market. White label ATMs in India have penetration majorly in rural areas as government is encouraging non-banking entities to open white label ATMs in rural areas to reduce the shortage of ATMs and financial services in rural areas of the country.

By Service Offering

ATM managed services market incorporates various services such as ATM repair, maintenance, ATM Site Management, Cash management services, Transaction processing, ATM supply, Cash Reconciliation Statement and Content & Electronic Journal Management.

ATM repair and maintenance services such as (FLM, SLM and other services such as ATM deployment, management and operationalization of ATM) have dominated the market in terms of revenue during FY'2018. Other services (Transaction Processing, ATM Site Management, Cash Reconciliation, Content & Electronic Journal Management) contributed rest of the percentage in revenue generation during FY' 2018

Snapshot on India ATM Cash Management Services

Market Size

The current cash management cycle involves cash pick up from bank, cash movement from the bank to the ATMs' locations, grading, counting, monitoring ATMs for assessing the level of cash in an ATM, and replenishing cash in the machine accordingly. India cash management services market has increased at a double digit CAGR during the period FY' 2013 -FY' 2018.

Market attained significant growth during the period FY'2013 - FY' 2016 due to increase in services offered by the cash management companies such as cash vault services, bullion management, cash processing and others.

Market Segmentation by Services

Cash management service companies (CMC) generates highest share of their revenue through ATM replenishment service. CIT contributed third largest share in generating revenue for the cash management companies in the FY' 2017.

However, CIT service turned out to be the second major contributor in terms of revenue share during FY'2018, due to increase in license of new bank branches during the above period. CPD contributed the third largest share in terms of revenue for the cash management companies due to increase in number of retail touch points.

Competition Scenario

The market of Cash Management servces in India is moderately concentrated. There are few players which have global presence while some of the players are in plans to expand towards PAN India level. With expected increase in the FDI in the Cash Management market, it is expected that with the entry of new foreign entrants, the market will become more fragmented in the near future.



Brink's Arya, CMS Infosystem, Logicash, Radiant Cash, Securevalue, SIS Prosegur and Writer Safeguard are the major players which constitute majority share of the overall Cash Management Market.

Out of these players, CMS Infosystem continues to be the market leader for past 4 years.


Competition Scenario

ATM Supply Management

The market for ATM Supply and deployment companies is highly concentrated with few players constituting more than two-third of the total share. AGS Transact, Diebold Nixdorf, Nautilus, NCR Corporation, Hitachi Payments, Vortex Engineering and Euronet are the major players in the ATM supply and deployment industry.

NCR Corporation is the market leader followed by AGS Transact and then by Diebold Nixdorf in terms of revenue generation.

ATM Managed Services Company

The competition stage of the ATM Managed Service market is moderately concentrated with banks and other non- financial entities following a policy of having at least two vendors for the management of their ATM centers and simultaneously having the best combination of technology and cost efficiency.

Hitachi Payments, Tata Communication Payments Solution, Electronic Payments and Solutions, AGS Transact, Fidelity Information Services, Financial Software and Systems are the major players in the industry. The market is dominated by Hitachi Payments followed by AGS Transact in terms of revenue generation during FY'2018.

Future Outlook and Projections

By Revenue

In the next 5 years, ATM managed services market revenue is expected to increase as the country will benefit from the implemented schemes of Financial Inclusion and Jan Dhan Yojana coupled with the increasing awareness among the population of semi-urban and rural areas for the usage of ATMs.

There will be an increase in the demand for Managed Services owing to the increase in the number of ATMs in the country especially in the rural areas. The outsourcing of cash recyclers in the future by the banks will give these MSPs another tranche of revenues streams.

Key Topics Covered

1. Executive Summary

  • Market Overview and Genesis
  • Assessment of India ATM Managed Services Market
  • Market Segmentation
  • Advantages Attached to ATM Outsourcing for Banks/ Financial Institutions
  • Snapshot on India ATM Cash Management Services
  • Competition Scenario
  • Future Outlook and Projections

2. Research Methodology
2.1. Market Definitions
2.2. Abbreviations
2.3. Market Sizing and Modeling

  • Research Methodology
  • Approach - Market Sizing
  • Limitations
  • Variables (Dependent And Independent)
  • Multi Factor Based Sensitivity Model
  • Final Conclusion

3. Indian Economy Overview

4. India ATM Managed Services and Outsourcing Market Introduction
4.1. India ATM Managed Services Market Overview
4.2. Advent and Reasons for Outsourcing ATM Services
4.3. Cross Comparison of Global ATM Industry with Banking Industry in India
4.4. Banking Industry in India
4.5. Global Technology Trends in ATM Industry

5. Value Chain Analysis of India ATM Managed Services Market

6. Ecosystem for India ATM Industry

7. Current ATM Management Models in India
7.1. Brown Label ATM Model
7.2. ATM Managed Services Model

  • General Eligibility Criterions for Availing Tenders by Banks for ATM Managed Services and Outsourcing

7.3. White Label ATM Model
7.4. Revenue Streams/ Business Models Prevailing in India ATM Managed Services Market

  • Number of ATMS Outsourced by Different Banks, FY'2018

8. India ATM Managed Services Market Size by Revenues, FY'2013-FY'2018

9. Market Segmentation
9.1. By Type of ATMs (Managed Services, Brown Label ATM, Managed by Bank and White Label), as of March 31st2018
9.2. By Cash Dispensing Machine and Cash Recyclers, as of March 31st2018
9.3. By Service Offerings (ATM Site Management, Cash Management Services, Transaction Processing, ATM Supply, ATM Repair and Maintenance, Cash Reconciliation Statement and Content & Electronic Journal Management), FY' 2018
9.4. Outsourced ATMs By Business Model (Fixed Pay and Variable Pay Model), FY' 2018

10. India ATM Cash Management Services Market Introduction and Market Size
10.1. India Cash Management Services Market Size, FY'2013-FY'2018
10.2. India Cash Management Services Market Segmentation by Services (ATM Replenishment, CIT, CPD and others), FY'2018
10.3. Competition Scenario in India Cash Management Services Market

11. Decision Making Process and Tender Bids
11.1. Decision Making Process for India ATM Managed Services Market
11.2. Tender Process Applicable in India ATM Managed Service Market

12. Historical Trend of Cash Circulation in India, FY' 2013 - FY' 2018

  • Country Wise Scenario for Cash in Circulation and Currency/GDP Ratio

12.1. Cash Withdrawals in India, FY' 2015 - FY' 2018
12.2. Importance of Cash in India, FY'2018
12.3. Growth in Debit Cards, Credit Cards and M-Wallets, FY' 2013 - FY' 2018
12.4. Introduction of PMJDY (Pradhan Mantri Jan-Dhan Yojana) and Its Impact, FY' 2015-FY'2018
12.5. Impact of Demonetization on Number of ATMs Transactions and its Revival
12.6. Minimal Impact of Digitization on Cash in India
12.7. Direct Benefit Transfer

13. Trends and Developments in India ATM Managed Services Market

  • Increasing Number of ATMs
  • Introduction of Solar ATM's
  • Introduction of Biometric ATM's
  • Increasing Penetration of White Label ATMs in Rural AReas
  • Growth in Branchless Banking
  • Higher Number of Outdated ATMs
  • Government Efforts to Increase Deployment of Cash Recyclers

14. Issues and Challenges in India ATM Managed Services Market

  • Power Cuts and Deficit
  • Pressure on Profit Margins
  • Decline in Number of Free Transactions at ATMs
  • Low Interchange

15. Recent Investment Details (Mergers, Acquisition and Partnerships in ATM Management Services)

16. SWOT Analysis for India ATM Managed Services Market

17. Major Cost Components and Profitability analysis of ATMs
17.1. Offsite Managed Services ATM (Variable Pay Model)
17.2. Offsite Managed Services ATM (Fixed Pay Model)
17.3. Offsite Brown Label ATM (Variable on CAPEX Model)
17.4. White Label ATM
17.5. New Entrants ATM Plans and Strategy

18. Geographical Analysis of India ATM Managed Services Market
18.1. ATM Penetration in Tier 2 and Tier 3 Cities
18.2. Growth in Use of Micro ATMS

19. Competition Scenario In India ATM Managed Services Market
19.1. Heat Map of Major Players in India ATM Managed Services Market

  • ATM Supply Segment
  • ATM Managed Services Market

20. Company Profiles of Major Players in India ATM Managed Services Market
20.1. Hitachi Payment Services
20.2. CMS Info System Ltd.
Service offerings of CMS Info system
20.3. NCR Corporation
20.4. Diebold Systems
20.5. AGS Transact Technologies ltd.
Service Offerings-AGS Transact
20.5.1. Securevalue India (Subsidiary of AGS Transact)
20.6. Tata Communication Payment Solution

  • Service offerings of tcpsl

20.7. Euronet Services Private Limited
20.8. Writer Safeguard
20.9. mPhasis Payments
20.10. Financial Software and Systems
20.10.1. Product and service offerings

  • Card Management
  • Financial Inclusion
  • ATM Deployment and Management
  • ATM Managed Services

20.11. SIS India Limited
20.12. Fidelity Information Services Pvt Ltd.
20.13. EPS Services
20.14. Radiant Cash Management Services
20.15. Brink's Arya
20.16. Logicash Solutions
Service offerings of logicash solutions
20.17. BTI Payments
20.18. Vortex Engineering Private Limited

21. India ATM Managed Services Market Future Outlook and Projections, FY' 2019 - FY' 2023E
21.1. By Revenue, FY'2019 - FY'2023
21.2. By Service Offerings (ATM Managed Services, Cash Management Services, ATM Supply), FY' 2018 - FY' 2023E
21.3. Analyst Recommendations

For more information about this report visit https://www.researchandmarkets.com/research/63q2wc/the_atm_market_in?w=5

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