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WILLIAMS SONOMA LAUNCHES "A CHANCE TO WIN WITH EVERY TIN" CAMPAIGN TO CELEBRATE THE 20th ANNIVERSARY OF PEPPERMINT BARK
[November 08, 2018]

WILLIAMS SONOMA LAUNCHES "A CHANCE TO WIN WITH EVERY TIN" CAMPAIGN TO CELEBRATE THE 20th ANNIVERSARY OF PEPPERMINT BARK


Williams Sonoma, a member of the Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands, announced the launch of the "A Chance to Win in Every Tin" campaign to celebrate the 20th anniversary of the brand's iconic holiday treat, Peppermint Bark. Together with Visa, Williams Sonoma has hidden over 1,500 winning golden gift cards inside the signature Peppermint Bark tins. Available both in stores and online at www.williamssonoma.com, customers who purchase a tin have a chance to win one of the golden Williams Sonoma gift cards that range in value from $20 to the grand prize of $1,000. Customers that win a golden gift card are encouraged to share with Williams Sonoma on Instagram using the hashtag #barkyeah and tagging @williamssonoma.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20181108005848/en/

Williams Sonoma is giving away golden gift cards in this year's Peppermint Bark (Photo: Business Wir ...

Williams Sonoma is giving away golden gift cards in this year's Peppermint Bark (Photo: Business Wire)

The Williams Sonoma nostalgic Peppermint Bark candy is often copied but never matched in quality or flavor. The once-a-year favorite is handcrafted in San Francisco using the finest ingredients, including custom-blended Guittard chocolate and triple-distilled oil of peppermint. Master candy makers pour a layer of melted dark chocolate on a marble table and then top it with a layer of creamy white chocolate. This "bark" is finished with a snowfall of handmade peppermint candy pieces. The result is an unforgettable holiday confection with a perfect harmony of flavors and textures in every bite that is only available at Williams Sonoma for a limited time each year.

The original Peppermint Bark recipe was developed and approved after more than twenty rounds of testing in 1998. The Peppermint Bark name was inspired by Williams Sonoma founder Chuck Williams' love of dark and white chocolate and his famous affection for dogs. Since the product first made its debut 20 years ago the packaging has always included the now iconic Peppermint Bark Dalmatian. Each year over 1 million pounds of Guittard chocolate and 65,000 pounds of peppermint bits are used to create Williams Sonoma's famous Peppermint Bark.

The popularity of Williams Sonoma's Peppermint Bark has led to the development of a wide variety of additional Peppermint Bark flavored products. Williams Sonoma currently offers 24 different Peppermint Bark products-10 of which are brand new for the 2018 holiday season. The new Peppermint Bark products include:

  • Peppermint Bark, 3lb tin, $79.95
    • Williams Sonoma's classic Peppermint Bark now offered in a three-pound tin
  • Personalize Dark Chocolate Peppermint Bark, $39.95
    • Dark chocolate fans will love this luscious new version of our legendary holiday peppermint bark, which can now also be personalized making it an ideal hliday gift
  • Peppermint Bark Sampler, $44.95
    • A trio of peppermint bark flavors include the Classic Peppermint Bark, Salted Peppermint Bark and Dark Chocolate Peppermint Bark
  • Peppermint Dog Tin, $29.95
    • The Dalmatian Dog Tin makes for a great holiday gift. This tin was inspired by our founder Chuck William's affection for dogs and includes Peppermint Bark Paws, Peppermint Bark Pretzels, Peppermint Bark Bites, and Dark Bark Bites
  • Peppermint Bark Pups, $24.95
    • Our legendary Peppermint Bark in bite sized pieces
  • Peppermint Bark Brownie Mix, $19.95
    • We've transformed our signature Peppermint Bark into a decadent layered dessert that's perfect for festive gatherings
  • Dark Chocolate Peppermint Bark Cookie, $25.95
    • Enjoy the flavors of our legendary dark chocolate Peppermint Bark with these festive cookies
  • Peppermint Bark Ice Cream Starter, $15.95
    • Celebrate the holidays with the season's coolest treat, featuring our signature Peppermint Bark
  • Peppermint Bark Quick Bread Mix, $15.95
    • This kit makes it easy to whip up a loaf of homemade quick bread that showcases the festive flavor of Peppermint Bark



In addition to the golden gift cards that will be inserted in the iconic Peppermint Bark tins, Williams Sonoma will be hosting events at retail locations to celebrate the 20th anniversary of Peppermint Bark. On Thursday, November 29th from 6:30pm-8:00pm, Williams Sonoma stores across the country will be holding a 20th Anniversary Celebration. Customers in attendance will have the opportunity to sample Peppermint Bark, watch baking demonstrations, and enter to win prizes.

The Williams Sonoma store at Columbus Circle, will also host a special Peppermint Bark Bake Off event on November 29th in partnership with Bake From Scratch Magazine and three influential baking bloggers. Erin Clarkson of @cloudykitchen, Vallery Lomas of @foodieinnewyork, and Erin McDowell of @emcdowell will compete to see whose Peppermint Bark creation will be the favorite recipe of a panel of celebrity judges which will include Amirah Kassem of Flour Shop and Brian Hart Hoffman (News - Alert), editor-in-chief of Bake From Scratch. Tickets are $15 and include a copy of Bake from Scratch Magazine and a donation to St. Jude Children's Research Hospital: https://williamssonoma-peppermintbark-bakeoff.eventbrite.com.


The complete Peppermint Bark collection is now available at all Williams Sonoma stores and on the Williams Sonoma website. For more information on the collection, please visit: www.williams-sonoma.com/shop/christmas/christmas-peppermint-bark/.

ABOUT WILLIAMS SONOMA

Since its founding by Chuck Williams in 1956, the Williams Sonoma brand has been bringing people together around food. A member of Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands, Williams Sonoma is a leading specialty retailer of high-quality products for the kitchen and home, providing world-class service and an engaging customer experience. Products include cookware, cooks' tools, cutlery, electrics, bakeware, food, tabletop and bar, outdoor, cookbooks, as well as furniture, lighting and decorative accessories. Each store offers cooking classes and tastings conducted by expert culinary staff. A comprehensive gift registry program for weddings and other special events is available in stores and online. On williams-sonoma.com and the Williams Sonoma blog, Taste, customers can find recipes, tips, and techniques that help them create delicious meals and wonderful memories. Williams Sonoma is also part of an active community on Facebook, Instagram, Twitter, Pinterest, Google+ and YouTube.


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