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New Research from TREW Marketing and IEEE GlobalSpec Helps Engineering Companies Create Effective Marketing and Content Plans for 2019AUSTIN, Texas, Nov. 8, 2018 /PRNewswire/ -- Engineering-focused marketing agency, TREW Marketing, and IEEE GlobalSpec, a marketing solutions provider, today announced the release of the 2019 Smart Marketing for Engineers® Research Report. The study found that companies marketing to engineers should invest in creating diverse content, improving their website, and aligning sales and marketing teams to succeed in 2019. These findings come from a survey of hundreds of engineering and technical professionals who make or influence buying decisions in a variety of industries, including manufacturing, engineering services, automotive, energy, consumer electronics, electronic components, semiconductors, and aerospace and defense. On November 15, CEO and Co-Founder of TREW Marketing, Wendy Covey, along with IEEE GlobalSpec Senior Director of Product Management, Linda Uslaner and Senior Director of Audience Development, Amber Cooleen will host a webinar to discuss how to use the data to create stronger marketing plans and effective content that helps engineering buyers and drives leads. Key findings from the research include: 1. Engineers prefer datasheets, case studies, and videos 2. Engineers value vendor websites 3. Engineers are more likely to complete specific fields on lead forms, and have expectations for interactions with sales Readers can download the complete research report, which details critical findings and conclusions, along with complete data by global region and age group, or register for the upcoming webinar on November 15 to gain insight on how to use the data from this study to create better B2B technical marketing programs for 2019. Learn more about IEEE GlobalSpec and its solutions for industrial marketers at http://www.globalspec.com/advertising. Learn more about TREW Marketing, a full-service marketing firm serving technical companies at http://www.trewmarketing.com. Contact: Morgan Norris; [email protected]
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