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Full Circle Insights Launches Digital Source Tracker to Measure Marketing Performance Above the FunnelSAN MATEO, Calif., Oct. 30, 2018 /PRNewswire/ -- Full Circle Insights®, Inc., maker of comprehensive sales and marketing performance measurement solutions, today launched Digital Source Tracker, an easy-to-use platform that helps marketers measure digital marketing performance above the funnel. Digital Source Tracker identifies the first step of the customer journey, associating anonymous early clicks with a specific conversion path. That means marketers can extend their multi-touch attribution measurements to digital campaigns and organic traffic, a much-needed function that marketers requested. "Marketers are consistently being asked to provide a complete view of marketing performance, including activities that take place before customers enter the sales and marketing funnel," said Bonnie Crater, Full Circle Insights president and CEO. "Digital Source Tracker allows for tracking of anonymous clicks, which - when added to our current suite of integrated products that provides data on funnel activities completes the puzzle for marketers, helping to identify and report ROI on all marketing activities, including digital efforts." Digital Source Tracker is the latest addition to the Full Circle Insights marketing performance management product suite, which includes:
Full Circle Insights solutions bridge the divide between data and insights and make the connection between pipeline and revenue transparent. By providing data on digital activity associated with customer conversions, Full Circle Insights extends user campaign attribution and funnel metrics reports to optimize digital campaigns. To learn more or see a demonstration, please visit www.fullcircleinsights.com. About Full Circle Insights Full Circle Insights delivers marketing and sales performance measurement solutions to optimize a company's marketing mix and drive more revenue. The company offers multi-touch attribution, comprehensive funnel metrics and lead management technology. Built 100% on the Salesforce App Cloud, Full Circle Insights' products complement leading marketing automation solutions. Founded by former Salesforce executives, CRM implementation veterans and marketing automation specialists, the Full Circle Insights industry pioneers are seasoned in creating marketing measurement foundations to grow revenue. Learn more at www.fullcircleinsights.com. Salesforce, Salesforce AppExchange and others are trademarks of salesforce.com, inc. Contact:
View original content to download multimedia:http://www.prnewswire.com/news-releases/full-circle-insights-launches-digital-source-tracker-to-measure-marketing-performance-above-the-funnel-300739788.html SOURCE Full Circle Insights |